The rise of social media networks has changed the way people connect, interact with each other, and follow their favorite brands. TV commercials, huge ads in magazines or on buildings are losing their power. Nowadays, people tend to look up to their favorite social media influencers before making buying decisions rather than looking at a celebrity promote the brand in a TV commercial. So, who exactly is an influencer? According to Influencer Marketing Hub: “An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.” Did you know that 63% of marketers work with 10 or more influencers for each campaign? It has also been estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020; this is the primary reason why so many fake influencers have cropped up in the past few years and why it is essential that you learn how … [Read more...] about How To Avoid Fake Instagram Profiles
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On-page SEO is fundamental for ranking well in Google. That’s why today I’m going to show you my personal step-by-step on-page SEO checklist. DOWNLOAD our 80-point on-page SEO checklist to achieve perfect on-page SEO. But first: What is On-Page SEO? On-page SEO is the process of optimizing a single page on your website. This is not to be confused with on-site SEO, which is the process of optimizing an entire website. However, these two types of optimization are not mutually exclusive. For example, an on-site optimization action like installing an SSL certificate is also a good on-page optimization action. It’s also important mention the difference between on-page SEO vs. off-page SEO. On-Page SEO vs. Off-Page SEO Off-page SEO is nothing more than another way to say link building. Link building (or “off-page SEO”) is the process of acquiring backlinks to your website. While on-page SEO is the foundation you need to rank, you’ll usually need a … [Read more...] about The On-Page SEO Checklist for 2018
share tweet share pin it e-mail share Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and … [Read more...] about Google Shopping 2018: Fake Competition?
There are few things in digital marketing that are less misunderstood and less debated than technical SEO (which some folks like to call on-page SEO). Technical SEO is that critical collection of tasks that will set an SEO specialist apart from a marketer and a developer while combining their skillsets. Last week, SEO consultant Peter Mead joined us from Melbourne, Australia to discuss SEO audits and on-page tweaks yet again (we never seem to have enough of technical SEO here on #SEMrushchat!). He had a lot to share on quick-win tactics, keeping up with trends, tracking performance, and other SEO nuances. Here are some of the key takeaways from the chat, so, grab a coffee and read on… Q1. What is the most overlooked technical SEO tactic that is a quick win? Why? Peter advises refocusing on your primary content pages and improve your internal linking structure to point more relevant, contextual links at these pages. If needed, you can also restructure your URLs for added … [Read more...] about Technical SEO Tactics for 2018 and Beyond #SEMrushchat
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Dear Google: 4 suggestions for fixing your massive problem with fake reviewsJun 15, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. Setting up and testing AMP for WordPress: A quick 7-step guideJun 15, 2017 by Stephanie LeVonne Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. Compare 6 top content management systemsJun 14, 2017 by Digital Marketing Depot Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and … [Read more...] about SearchCap: WordPress AMP & Google fake reviews issue