Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. … [Read more...] about Google Shopping 2018: Fake Competition?
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Did you know that 63% of marketers work with 10 or more influencers for each campaign? It has also been estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020; this is the primary reason why so many fake influencers have cropped up in the past few years and why it is essential that you learn how to recognize them. … [Read more...] about How To Avoid Fake Instagram Profiles
A variety of technical SEO issues might be affecting your rankings. Pages blocked by robots.txt is a common error. The wrong hreflang markup may result in content from other countries ranking above local content. But keep in mind, even with correct markup and speed optimization, you might be outdone by a competitor who has more and better links. … [Read more...] about Technical SEO Tactics for 2018 and Beyond #SEMrushchat
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: WordPress AMP & Google fake reviews issue
Though video and video communication through the internet is nothing new, it’s sparked new video content innovation. Ten years ago Google introduced video chat, but it wasn’t until August 2015 that Dwayne “The Rock” Johnson produced the very first Facebook Live event. Since then, marketers and publishers have been using Facebook and Instagram Live to increase social visibility. LinkedIn introduced native video in July, while 2017 saw an uptick in TV news stations using it to supplement their live broadcasts. … [Read more...] about Memo to the Modern Marketer: Five Content Trends Shaping 2018 (Hint: They All Start with ‘V’) –