As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just sent tablet users to my desktop site?” Most of these questions are topics of intense debate and few have an easy answer. When it comes to mobile, there is a lot of grey and very little black and white. But there’s one question I get frequently that does have a clear answer, at least in my opinion, and that is, “Does a digital marketing agency really need a Mobile Lead?” Consumers Are Mobile, We Should Be, Too I actually enjoy this one quite a bit since it gives me the chance to explain — and justify — my job. Let me just preface this by saying that in a perfect world, we wouldn’t need a “Mobile Lead” or a “Social Media Lead” for that matter. Consumer behavior is inherently mobile – and social – and so our efforts as marketers … [Read more...] about Does Your Agency Need A “Mobile Lead”?
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Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at how we are approaching change management and see if using a software development approach can work for you! For some time now, Seer has extolled the virtues of “breaking down silos” with our clients: getting public relations, SEO, creative and paid media teams, for example, to talk to one another. Heck, we put on a conference at our San Diego office devoted to that very topic. Thing is, looking in the mirror we found, somewhat uncomfortably, that some pretty tall and thick walls separated our own PPC, SEO, Analytics, and Creative divisions (file this realization under, “Doctor, heal thyself!”). At the same time, our clients have evolved and are more complex than ever, requiring and expecting greater expertise, innovation, and sophistication from Seer. We’ve also grown to a size where change management (or the lack thereof) has become a major issue. … [Read more...] about Innovation at Scale: Using a Software Development Model for Change Management