When Google was last on your website. Any server errors from your site. Any soft 404 returns (when the server didn’t provide a 404 page even though the URL doesn’t exist). URLs that go to a page that doesn’t exist. URLs that redirected to a page that was irrelevant. URLs that are blocked. Fixing these issues can give your SEO a boost. … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Become seo expert
This line of thinking is not a new one—I certainly am not the first to think to mention it. But, the clarity of this point has recently crystallized for me. By asking for the changes I need done to sites to make them more SEO compliant, I am affecting the user’s interaction with the website directly. Taken to a degree beyond the content on the page, these efforts can influence how contracts get written for content partnerships, and which technologies may be required to transfer content between partners. There are no HTML tags or keywords at this point—this is business development territory, folks. Influencing a product at such an early stage is way beyond SEO. … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
#4: Links, links, and links! To get a competitive advantage with RankBrain and search engine results, links should never be overlooked. Links make one of the top three most important ranking signals in search results according to Andrey Lipattsev, a Search Quality Senior Strategist at Google. … [Read more...] about How content marketers and SEO experts can optimize for RankBrain
The foremost step is to have a neat and clean website depicting your business specifications and services. Many a times I have seen people giving not much preference to the design of the website and that results in a shady image online. You can easily find information regarding how to create a website on Google. I would suggest that you hire a web designer to do that task for you. Just book a nice domain name for your website and book a hosting space from a credible hosting provider. This is a simple and common thing which many small business owners do not tend to focus on – so make sure you get your basics right. Once your website is ready online, let’s get started with local SEO or in other words, local promotion within and nearby your area. To begin with, create an account on Google Places to list your business online. You can visit www.google.com/placesand sign in with your Gmail account details. Once you are on the listing page, you will need to enter information like … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
By understanding the goals of your SEO program and clearly communicating what you consider to be the KPIs of your website in relation to the buying cycle of your service or product, your SEO partner should be able to demonstrate their success (or failure). If your SEO expert is a true pro, they will also constantly suggest ways to improve upon your KPIs. … [Read more...] about 3 Questions To Ask Your B2B SEO Expert