Bernie sanders how to pay for health care

Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some things that sound good in theory have disastrous consequences in their execution. [Insert political joke of your choice here.] Many business owners look at the pay-for-performance model as a reasonable way to do web marketing. I mean, why pay if you don’t get the results you want, right? Usually these business owners are wary of the amount of investment needed for success, or they’ve been burned by unscrupulous SEOs. I get it. But companies can’t just turn over their digital marketing success to a marketer and walk away. It’s a team effort. Digital marketing is like politics health care. Your doctor can only tell you what you need to be doing to maintain your health or recover from a disease, surgery or sickness. They can’t do it for you. They can give you prescriptions, put you in physical therapy — … [Read more...] about I love pay-for-performance SEO — but I won’t do it. Here’s why.

Today’s Google doodle honors Dr. Susan La Flesch Picotte on what would have been her 152nd birthday. Born on this date on the Omaha reservation in Nebraska in 1865, Picotte was encouraged by her father “to be somebody in the world.” According to Google, she did just that, leaving the reservation to attend the Women’s Medical College of Pennsylvania. From the Google Doodle Blog: She graduated at the top of her class. Despite receiving numerous prestigious job offers, Picotte chose to return to the reservation to provide the medical care that her tribe badly needed – tending to patients across 1,350 square miles on foot and horseback, in wind, snow, and rain. Earning the affectionate moniker “Dr. Sue,” Picotte was not only a physician, but an advocate for public health practices and social reform. “Most notably, in 1913,” writes Google, “She personally raised the funds to build a modern hospital in her hometown.” The … [Read more...] about Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree

Today’s Google doodle honors Dr. Susan La Flesch Picotte on what would have been her 152nd birthday. Born on this date on the Omaha reservation in Nebraska in 1865, Picotte was encouraged by her father “to be somebody in the world.” According to Google, she did just that, leaving the reservation to attend the Women’s Medical College of Pennsylvania. From the Google Doodle Blog: She graduated at the top of her class. Despite receiving numerous prestigious job offers, Picotte chose to return to the reservation to provide the medical care that her tribe badly needed — tending to patients across 1,350 square miles on foot and horseback, in wind, snow, and rain. Earning the affectionate moniker “Dr. Sue,” Picotte was not only a physician but an advocate for public health practices and social reform. “Most notably, in 1913,” writes Google, “She personally raised the funds to build a modern hospital in her hometown.” The … [Read more...] about Susan La Flesche Picotte Google doodle pays homage to first American Indian to earn her medical degree

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate predictions. While the Predicts experiences have never been intended as an opportunity for advertisers, the reality is that on average they result in a 50-percent increase in search traffic year over year for those related terms and a 20-percent lift in “likelihood to use” Bing against Google in perception surveys. As a marketer, I look at this as an opportunity. So I decided to dig into the Bing Elections 2016 experience to see what makes sense for advertisers who are looking for more volume. Here’s what I found out: 1. The Elections 2016 experience on Bing is incredibly engaging This means searchers are apt to spend more time on the search engine results page (SERP). Not … [Read more...] about The Election: More searchers, more opportunities

I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I find interesting, and you can also watch the webcast via this page. Why is the FTC doing this workshop? FTC has policy functions assigned to it to investigate new developments in the marketplace and make legislative recommendations. With radio, recommended act that made the FCC. Workshop today intended to bring out more facts. “The bottom seems to be falling out of the news business” as consumers shift their habits. Though newspapers were still profitable overall in 2008; TV still main way people get information. But newsrooms of dailies may employ 25% fewer people. Was at the LA Times recently and felt sense of shock at rows of … [Read more...] about Live Blogging The FTC Workshop On Journalism & The Internet