Bernie sanders tax plan

I have seen a lot of chatter online lately between SEOs about how the new U.S. tax laws will affect them. I have been having an ongoing conversation about this issue with our long-time accountant, Ed Borine, and I figured it might be of interest to share what he has been advising us. It’s all about optimization right? Warning, this post should not be construed as actual tax advice. This is purely clickbait entertainment. If you want actual tax advice, consult with a tax professional. TL;DR How To Maximize Your Pass Through Income Tax Deduction LLCs should consider shifting to a subchapter S corporation, sole proprietorship or partnership If you have employees, shift as much expenses to W2 wages as possible Reduce your salary to minimize salary income and maximize profits Sole proprietors should consider setting up a tax shelter vehicle Hire a good accountant The focus on my discussion with Ed has been how to take advantage of the tax credits for Qualified Business Income. I am … [Read more...] about 2018 Tax Planning for SEO Agencies & Consultants

As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the opportunity to capitalize on the abundance of inventory and data available to plan their marketing initiatives. When combined with media, these ingredients create the perfect recipe to apply targeted advertising to seasonal events. From the Super Bowl to holiday shopping and political events, there are a multitude of seasonal opportunities for marketers to strategize against. Below, I have highlighted the most effective times during the year for marketers to add data to their media plans. 1. Seasonal Shopping Periods Consumers spent more than $35.3 billion online in 2011 between November 1st and December 26th alone. Marketers planning a holiday retail strategy must look closely at consumer behavior from the previous year. This will help to determine the most optimal time to reach their intended audience and which strategies to implement. While big picture … [Read more...] about Data Hunting Season: Most Effective Times Of The Year To Add Data To Your Media Plan

Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15 approaches. If there’s one thing taxpayers can cheer, however, it’s the fact that the web has really helped reduce the pain of researching tax information, completing tax documents and submitting tax returns. Tax season is increasingly a digital season. Here at Bing Ads, we’ve seen firsthand the growing tendency to go online at tax time and have learned quite a bit about the habits of web-using taxpayers. We think tax time is a great time for those in tax-related service businesses to tailor ad campaigns that highlight the services they offer and attract new customers. Tax Season Offers Opportunities & Challenges For Advertisers Clearly, people use the Internet heavily at tax … [Read more...] about Plan Now for Great Advertising Returns

The Australian federal government has proposed a tax on digital advertising that could raise up to $200 million each year but could have serious consequences for corporate Australia. Scott Morrison, Australia treasurer, mentioned in his budget speech that the $7 billion in sales from Australians to United States owned media companies such as Facebook, Google, Uber, eBay and more should be taxable here in Australia. The news comes shortly after the US has recently resolved that this type of revenue is taxable by the Internal Revenue Service. Australian Federal Treasurer, Scott Morrison. Photo by Clrdms via Wikimedia Commons This proposal sparked a political debate last week as a strategy to win cross-bench support for the government to help input more tax changes. However the paper about the proposed discussion is yet to surface. While the discussion of a potential digital advertising tax has moved on, the consequences for implementing such a strategy could affect all of Australia and … [Read more...] about Australian Government planning on digitally taxing Google and Facebook

There’s no single event as big as the Super Bowl when it comes to brand advertising. This year, more than 50 brands invested upwards of $4.5 million to buy a Super Bowl ad – and that doesn’t include what each advertiser spent on creative, or the digital costs of extending a campaign beyond the 30 and 60-second spots aired during the game. For most Super Bowl advertisers, game-day is just the beginning, with many advertisers pushing out their campaigns weeks, and even months, after Super Bowl Sunday. Hyundai, Apartments.com and Turbo Tax were three of this year’s Super Bowl 50 advertisers aiming to lift brand awareness. In addition to their official Super Bowl spots, all three brands launched integrated digital campaigns that ran beyond game day. Curious how campaigns perform once the buzz of Super Bowl is over, we asked Hyundai, Apartments.com and Turbo Tax about their Super Bowl 50 campaign results during the six month following the game. Here’s what … [Read more...] about Campaign results from Hyundai, Apartments.com & Turbo Tax