Use Interesting Headlines One of the best ways to get the attention of your users is by using interesting and eye-catching headlines. This will be the first thing that social media users will see, and it is a way for them to assess if the article is worth the read. Think creatively when crafting out headlines, and you will be getting better conversion rates, which is good news for your social media marketing strategy. … [Read more...] about Boost Your Conversion Rate Through Effective Social Media Marketing
Best analytic tools for social media
17. Restream.ioLive video is one of the best ways to get attention right now, but there are multiple places your live audience is hanging out. Sure, there’s Facebook Live, but you’ve also got YouTube, Instagram, Twitch, Periscope, and more, each with its own audiences. … [Read more...] about 18 Essential Social Media Marketing Apps for Your Smartphone
Goal: Make our book the #1 best-seller in the health and wellness category.Strategy: Increase the amount of content we publish on social channels supporting the book’s topics, ideas, and opinions.Objective: Increase unique visitors from social channels to the book’s website by 50 percent.Tactic: Through the use of health and wellness influencers, leverage the exposure with branded hashtags and behind the scenes content using Instagram Stories, Facebook Live, and Twitter.4. Develop Buyer PersonasIf 50 percent of brands lack a documented social media strategy the number of brands having defined buyer personas must be significantly greater. … [Read more...] about 9 Simple Steps to Creating an Effective Social Media Strategy
Increased Brand Awareness Goal = Increase reach on Facebook by 40 percent by the end of August (31 days)Increased Website TrafficGoal = Increase traffic to “New Items” website page from Pinterest by 50 percent in Q4.Gain New LeadsGoal = Generate 500 new leads from Facebook and 150 new leads from Twitter during the “Back to School Campaign” August 5 through September 1. Find New InfluencersGoal = Designate two free influencers and 1 new paid contracted influencer in Q3 to promote new skin care line in Q4.Generate Sales From Social PostingGoal = Increase sales for skateboard shoes by 12 percent in Q3 due to social media campaign “Pre-Holiday Blow Out” using Facebook, Pinterest, and Instagram.3. Develop a Social Media Strategy Based on the GoalCertain social media goals will come with certain strategies. … [Read more...] about How to Measure the ROI of Your Social Media Marketing Efforts
Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed will feel more fresh, and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up. … [Read more...] about Is There Really a ‘Best Time to Post’ Social Media Updates?