By Sean Social Media is one of the most widely used networks in world, with over billions of users worldwide. With this large number, it is crucial to tap into the power of social media for your SEO campaign and expect to get a good conversion rate. Social media marketing is as complicated as it is large, and the trends and interests of the users change on a daily basis. Getting things right would mean that your reward will be immensely high, while doing the opposite would mean more difficulties for your team and your brand. Social media is an important element for a successful SEO campaign, as engagement is necessary to be able to get a good amount of conversions. A solid strategy coupled with a great conversion rate tool would make all the difference, and guarantee that you would be able to bring your conversion rates up. Here are some effective and powerful strategies you can use to get the results you need. Ensure your Links Point to Relevant Landing Pages Take your users … [Read more...] about Boost Your Conversion Rate Through Effective Social Media Marketing
Best analytic tools for social media
One of the greatest things about digital marketing is you can work from anywhere, anytime you want.You can schedule social media updates while you’re poolside on a tropical vacation, at home on a sick day, or during the seventh inning stretch at your kid’s game (as long as you put your work down when the game starts back up).However, to take advantage of how connected we’ve all gotten, you need to have the right tools in your “mobile office.”Given how increasingly mobile social media has become, social media marketing apps can help you do more than just check in when you aren’t in the office.Working within the environment where your content will be consumed lets you experience, create, and preview content the way your audience will see it.Plus, effective management of networks like Snapchat and Instagram require a certain amount of mobile usage.It’s time to get well versed in the social media marketing apps in your pocket that will help you do … [Read more...] about 18 Essential Social Media Marketing Apps for Your Smartphone
If you don’t have a social media strategy, you aren’t alone.According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy.Uh oh?Yes! Without a strategy, you are gambling.Purposeful and strategic usually wins the social media game.Here’s a step-by-step guide to creating an effective social media strategy.1. Write an Executive SummaryStart your strategy with an executive summary.This should be a one-pager, succinctly and clearly identifying your social media purpose and how it ties into your current business goals and objectives.Establish the primary goal and specific objectives you are trying to achieve. Be sure to identify a channel focus and avoid trying to be all things to all social media platform.Benchmark and include measurable outcomes to assure all players are defining success with the same expectations. Larger goals need granular objectives.Example: Grow your Instagram audience by 20 percent.2. Do a Social Media … [Read more...] about 9 Simple Steps to Creating an Effective Social Media Strategy
Posting on your social media profiles three to five times a day is nice.Responding to engagement once an hour is nice, too.What’s really nice though is when you see a conversion happen because of your social media efforts, whether that’s the consistent posting you’re doing or the speedy response time with your engagement.Money is to be made with social media, it just takes a lot of measurement, strategy reconstruction, some more measuring, a bit more reconstructing, and a big sprinkle of engagement.It certainly isn’t as easy to see ROI from social media efforts like it is from say a pay-per-click or local search campaign. That’s thanks to the many “vanity” metrics that come with social media.Likes on a post are great, but not so great if your primary goal on social media is to drive traffic to the blog or increase shoe sales.Vanity metrics (e.g., likes, shares, comments) can muddle up the metric measurements making it extra difficult to uncover … [Read more...] about How to Measure the ROI of Your Social Media Marketing Efforts
We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward.With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to post?I’ll dig into data that helps demystify this issue, so you can figure out how to approach posting social media updates.Algorithms Versus Time of DayMost — but not all — social media platforms have evolved from being chronological timelines to using algorithms to predict relevancy to the user.That means that the social platforms try to surface the updates they believe is the most relevant based on different signals, whether it’s engagement, timeliness, and other factors.While posting at a specific time might be relevant to the people who are logged in at that moment, it doesn’t necessarily mean that your users won’t see your content at some point when … [Read more...] about Is There Really a ‘Best Time to Post’ Social Media Updates?