Reassess Content Relevance In Search Results Perform a thorough analysis of the types of content marketing assets that appear in organic results, especially for keyword targets that have already been optimized, but also for high-priority keyword phrases and themes. Bottom-line, are the objectives of traditional search engine results still the same as when you first evaluated? … [Read more...] about What To Do When Content Marketing Fails To Improve SEO Performance
Best application performance monitoring tools
Additionally, there’s a “View” hyperlink at the end of each row that opens a pop-up window showing detailed information on which keywords drove organic search traffic to that page. When viewing the search keyword details, you can expand the data by clicking the + symbol to see how the URL has performed for the keyword phrase and the ranking position of each. … [Read more...] about The Ultimate Guide To Bing Webmaster Tools
SEMrush SEMrush offers an extremely comprehensive range of competitive analysis for both organic and paid traffic. You should be able to get the data it offers for your own site from other sources, but it’s in looking at your competitors where SEMrush provides the most value. With it, you can analyze a site’s organic traffic patterns, the keywords it ranks for, the keywords it bids on, estimate how much the site owners are spending on advertising, and analyze which keywords it has in common with its top competitors. … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
Ah, what a summer! The initial concept of this In the Trenches column was to provide the day-to-day search engine marketer with tips, tricks, and news to make them better at their jobs. I have been wanting to do this Microsoft Excel series for over a year, so I thank again my editors here at Search Engine Land for letting me get this done. Excel is such a huge component to all of our workdays that I thought it deserved this level of attention. Once again, my goal was not an Excel 101 for everyone, but rather highlight some advanced techniques for online marketers to be more effective and efficient when using the tool. Based on the great feedback I’ve received, I think I’ve been able to hit the mark. … [Read more...] about Excel At Excel For SEM Applications, Part 6
You can make multiple pivot tables from the same source table. When the source table changes, you can import that new data into the pivot by choosing Refresh from the Options ribbon. “Blanks” may appear in rows as data. Easily filter them out by clicking the down arrow on any header and un-checking the box next to that value. Move row labels up or down with Right Click -> Move. This can be helpful if you want to a row to appear at the top even if it’s not alphabetically going to happen if you sort. You can also just grab the row labels themselves and put them in the order you’d like (thanks for that, Sean!) If you pivot a table into data you want to copy and paste, make sure to Paste Special -> Values or the entire pivot will be inserted. You can make multiple pivot charts from the same pivot table. However, every time you manipulate the data, the chart will change. The best practice is to make a new pivot table to be the source data for each pivot chart. … [Read more...] about How To Excel At Excel For SEM Applications, Part 5: Master Pivot Tables