JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers.He’s also a dog.To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined.If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million.Google? Beat.Samsung and Facebook? Don’t make JiffPom bark.These are some of the top brands in the world. If they can’t compete with the likes of an Insta-famous animal, what hope do the rest of us have?Luckily for your local business, succeeding on Instagram is not just a simple matter of counting up followers; it’s about engagement. That’s what leads to conversion and sales.The challenge is generating those followers and producing Instagram content worthy of their engagement and subsequent business.This guide is full of 11 tips that you can use to successfully promote your local business on Instagram, … [Read more...] about 11 Ways to Promote a Local Business on Instagram
Best brands on instagram
If you have been reading one of the recent summaries of #semrushchat, you might have stumbled upon a statement that made your world topsy-turvy or at least has raised some feeling of inner protest: a3) Your best content shouldn't necessarily live on your site, but live where the most people in target audience can see it. #semrushchat — Ryan Johnson (@rsj8000) February 7, 2018 In terms of SEO, many would say this is nonsense. All roads must lead to Rome your website. All the best content must reside there — and get backlinks, backlinks, backlinks. Why would you post your best content anywhere else? Yes, SEO brings you traffic. Done right, it brings you the traffic that converts. But what if you are a B2C company offering different kinds of services or selling some consumer goods: clothing, food, furniture, accessories, etc.,? Many of your potential customers do research your industry in Google. But let’s face … [Read more...] about Your Best Content Should Reside…On Instagram?
There’s a ton of advice out there about how to use Instagram as an effective online marketing tool. But if you’re brand new to the platform or you can’t seem to drum up a following in the first place, you might feel overwhelmed. According to data from SelfStartR, Instagram has become the top platform for brands to engage with followers that are willing to buy. On Facebook, only 32% of users engage with brands on a regular basis. When it comes to Instagram, on the other hand, 68% of users regularly engage with brands. That’s more than double the opportunity. If you’ve just created an account or are posting but can’t seem to gain an audience, have no fear. There are some actionable steps you can take to build up your page and gain followers. Here’s how to build an e-commerce brand using Instagram when you have no followers. Why Instagram is the ultimate e-commerce tool Instagram is one of the most aesthetically pleasing platforms on the web. Its … [Read more...] about How to Build an E-commerce Brand Using Instagram When You Have No Followers
Half of the world’s biggest brands are now on Instagram, and Starbucks, Nike, Publix, Foot Locker, and Disney are the best of the best, according to a report from marketing analytics platform TrackMaven. Nike has the largest Instagram following, which is 5x larger than Starbucks, but Starbucks wins overall with the highest engagement ratio (which TrackMaven defines as the “average number of interactions per post per 1,000 followers”). Publix was recognized for impressive audience growth (adding 30,000 followers), Foot Locker posted most often (1,274 photos and 338 videos), and Walt Disney Co. was tops for video interactions (7 million). Obviously, these brands have an inherent advantage on Instagram. They sell products that make for powerful visuals. In all, TrackMaven analyzed a year’s worth of content – 41,071 Instagram posts to be exact – from B2C and B2B brands from May 1, 2015 to May 1 of this year. So what else can you learn about marketing on … [Read more...] about 5 Lessons You Can Learn From The Top Brands On Instagram
Seth Godin once said: content marketing is the only marketing that’s left. What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America? Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs? How about the last blogger you read from that helped grow and chisel your skills, from writing a better social media post to marketing your entire presence online more effectively? Incredible examples of effective brand marketing are not difficult to find, especially in an age of social media and instant connection. Great content marketing that supports a brand well leaves a positive impression, causes us to remember names, and gives us an in during office conversations around the coffee machine. Effectively done, it gives a brand an image and a voice that speaks volumes to our … [Read more...] about 8 Statistics That Prove Content Marketing Is the Best Brand Marketing