The vast impact of digital marketing agencies can be felt on all corners of the web.Whether in the depths of obscure websites or on the front pages of giants like Reddit and Amazon, purpose-built campaigns executed by digital marketers are found everywhere.The average person who sees your banner ad or Google Ads placement doesn’t think of the process behind it, but we digital marketers know differently.We know that everything we do requires coordination between departments, communication with clients, the juggling of dozens of priorities, and a whole lot of coffee.With so much to manage all at once, how can you not only keep your team organized but also continue to scale your agency and trend upwards?You need a project management tool that suits your agency.Using the right project management platform can help ensure your team doesn’t get sidetracked while continuing to knock their goals and tasks out of the park.Wondering what options are available to you? Read on to find … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency
Best collaboration tools for startups
The remote workforce is growing exponentially. Corporate global companies and first year startups are all turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team? This is a question many CEOs, directors, and managers are facing more often as workers want remote possibilities. In fact, a Gallup survey found that 43 percent of Americans already did some remote work in 2016. This number is up from 39 percent in 2012. Much of the shift toward remote working can in many ways be attributed to the continued rise of the mobile workforce. The advancements in mobile technology has made remote working seamless for companies and workers alike. From smartphones to tablets, remote working has become easier than ever. The benefits of managing remote teams effectively The value for companies taking the remote approach is also very enticing, especially when it comes to the bottom line. Most remote teams are more … [Read more...] about 8 ways of using collaborative tools to effectively manage remote teams
Enhance your business results with technology-powered marketing. Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to optimise the investment. Keep reading for what to expect at MarTech or check out the complete agenda. Then reserve your spot at low “beta” rates before they expire next week! • Andreas Starke, the chief marketing technologist at SAP, will share his experience in helping to transform SAP’s own marketing department, including the architecture and implementation of a single marketing platform for real-time customer insights. • Thomas Burklé, chief marketing technologist at the Hager Group, will describe the exciting collaborations between marketing and IT at his company to pioneer new “smart home” opportunities — and discuss the … [Read more...] about Final Agenda For MarTech Europe Is Up. Register Now!
Update from the Editor: Get actionable marketing education for SEOs by SEOs when you attend SEJ Summit 2016. Here’s how you can join. Piggy backing of Kelsey’s list of digital marketing conferences for newbies, I thought I’d put together a list of top conferences for advanced digital marketers. These events either feature advanced sessions or focus on higher-brow concepts that marketers with many years of experience will appreciate. Some of the conferences have been gracious enough to extend a promo code specially for SEJ readers! Editor Note: Even though some of the conferences granted SEJ exclusive discounts, neither the author nor SEJ receive any payments or perks for suggesting these conferences. Here they are (in chronological order): 1. MediaPost’s Search Insider Summit The Search Insider Summits are typically an amalgamation of awesome locations, great presenters, and thought provoking topics centered on digital marketing. This three-day event is broken … [Read more...] about Top 16 Digital Marketing Conferences for Advanced Marketers
Sally works in sales. Ben works in customer support. Sayeed works in app development. Dana works in IT. Jerome works in marketing. Malek works in PR. What do all of these things have in common? If they aren’t collaborating, not a whole lot. A study has shown that 39% of employees don’t believe they collaborate enough within their own company. You can bet if they went to higher-ups, the number would probably be a lot higher. Collaboration is an asset, and yet one that is poorly utilized, and sometimes completely ignored. Whether it is making projects run more smoothly, getting everyone on the same page, or promoting a healthy company culture, collaborating is important. Here are ten tools to help your team do it better when it comes to marketing (something that everyone who works for your brand should be taking part in). Cyfe Are you wanting to combine all of your team’s efforts into one place where they can see the results? Most tools like that are only partial, or … [Read more...] about 10 Tools for In-Team Marketing Collaboration