Aaron has been in the industry for the better part of a decade, leading paid media campaigns with clients ranging from Fortune 50 companies to startups and local businesses. In his role of Manager of Client Strategy at Elite SEM, Aaron oversees a group of account leads & analysts across the northeast. In addition to Elite SEM, Aaron's a frequent industry speaker and instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a brewer, hockey player, slow cyclist and claims to be the industry’s top chef. … [Read more...] about What’s the best attribution model For PPC?
Best data modeling tools
At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on a given website. In this post, I’ll share an experience I had working on a clustering analysis for a client recently to shed light on both the process and value gained from this type of enhanced audience segmentation. … [Read more...] about Use Google Analytics Data Import Tool for Enhanced Audience Segmentation
Working to eliminate miseducation. The SEO industry is plagued by miseducation, much of which is born of passive negligence in keeping up with the latest trends and changes rather than active ignorance. We build tools as shortcuts. In other words, we look to our tools to be calculators, but sometimes they are placed in front of folks that don’t know the underlying math. The implementation of standards will help ensure that those SEOs are pushed to remain up to speed, or at least that their analysis is more likely to be accurate. Data portability. The ability to go from one tool to the next is a given that exists in most software. From browsers to email to CRMs to marketing automation platforms, and even Google itself, users can generally download their data in its entirety, upload it into another tool and use it right away. Even though every tool in our space has a different interpretation of how things should be recognized and analyzed, they all use the same inputs to create … [Read more...] about How and why the SEO tools industry should develop technical standards
Getting a look at why the New York Times decided to delve into the world of structured data made a lot of sense when Sandhaus began talking about all the elements on a news page. Forget just the main content and images contained in the article, there are also factors like comments, contributed by, provided by, and other elements a typical page doesn’t have. … [Read more...] about Structured Data Superstars @ SMX East
First, big testing is about experimenting with big ideas. This is best captured in an article by Eric Ries, author of The Lean Startup: learning is better than optimization (the local maximum problem). It actually points out that most landing page and website optimization programs, while useful in some ways, are not very helpful at learning how to build a better business. … [Read more...] about Why Big Testing Will Be Bigger Than Big Data