Beginning today, my Link Week column will be devoted to link building tool reviews. Each review will focus on how the tool works and provide tips on how you can use the results to build links. If you’re on the fence about buying a tool, hopefully my reviews will help with your decision making process. The review is not an endorsement by Search Engine Land or myself, it’s simply an outline to help you understand how the tool can be used. The test sites I’m using are all willing participants, I have permission from their owners to review and publish what I find in their back links. Each tool owner agreed to give me, at no charge, a full membership for 60 days to use at my convenience. Representatives from the tool companies will be available to answer questions so please leave your feedback in the comments below. Now, on to the review! Link Research Tools By CEMPER.com In 2003,Christoph Cemper and his staff opened CEMPER.com, a full service SEO company based in … [Read more...] about Link Research Tool Set By CEMPER
Best directory comparison tool
When the long-awaited DisavowTool from Google was announced finally at the PubCon Las Vegas, search professionals around the globe breathed a sigh of relief. There is a way now with which they can deal with the penalties laid on them by the Penguin Update due to ‘un-natural links’. They can now ‘disavow’ these links and get their site back in Google’s good books. If you want to use this tool, you will have to identify your bad links first and then work on pruning them. Once you submit the list of links you have to disavow, you will be given a choice of comments or links or domains to block. Of these options you must choose accordingly. But remember that you must use the tool only on the links which you haven’t been able to remove manually. Google itself has stressed that the tool is a last resort after you have exhausted all manual efforts to get bad links removed. Because once Google disavows them, you may even lose the good links and eventually … [Read more...] about A How to Guide on Identifying Bad Links and Pruning Them Using Google’s Disavow Tool
Submitting the URL of a site to online directories has been a viable SEO tactic as well as a well-justified promo practice since the early days of Internet marketing. It has been abused to an extent, too – most by unsavvy SEO newbies who sometimes think quantity over quality, and strive for quick SEO gains. After Penguin 2.0 hit, there’ve been rumors regarding the ineffectiveness of directory submissions for SEO, or even the potential dangers this practice holds. However, if you read this interview with Andre Weyher (an ex-member of the Matt Cutts team), you probably know that getting listed in a relevant, reputable directory cannot possibly hurt your site. Quite on the contrary – this can get you a decent flow of traffic, increase your rankings, and help you perform better in local search. So, how does one find appropriate directories for their niche, and how can one tell which directories are of value? 1. Search for directories on Google A simple way to look for … [Read more...] about 5 Directory Submission Ideas for Local and Global Online Businesses
I keep a close eye on the health of the local online directory market. It’s an important part of the local data ecosystem, and it’s central to the citation work done by us (at my company, BrightLocal) and by many thousands of local search marketers. I’ve been monitoring the traffic fortunes of a number of directory sites since 2011, and the charts and analysis below are a follow-up to similar data I shared last year. The data is taken from Quantcast, and the figure used is their U.S. “People per Month” data, which they describe as “[t]he estimated number of people assessing a property from online and mobile web in aggregate.” Note: The figures provided by Quantcast are estimates and will differ from other tracking sources. The data is best used to view trends and to compare volumes and trends between sites. The data is for the U.S. — U.S. directories and U.S. users. We studied 30 of the most prominent, well known, and high traffic U.S. … [Read more...] about Is Local Directory Traffic On The Rise Again?
Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can't address the issue of whether or not you have the skills or time, but I can help you out with the "what to do" piece of the puzzle. I've always been a lover of checklists, especially when it comes to getting things done. Especially when it comes to remembering what things need to be done! So over the last several years I've been putting together checklists for all kinds of things pertaining to website marketing. Below is my master website marketing checklist covering over 400 specific items over 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn't cover any "how tos," … [Read more...] about The Best Damn Web Marketing Checklist, Period!