Seemingly every day, more real-time or near real-time data becomes accessible on the internet. Over the next few weeks, I’ll be writing about many different types of real-time resources, but today, I’ll be focusing on real-time flight data—virtually addicting tools for frequent flyers and aviation geeks alike. … [Read more...] about Heavy Duty Real-Time Airline Flight Tracking Tools
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Web marketing offers a good real-world example of the two. Someone who says “Guaranteed top search engine rankings or your money back” is likely up to something sketchy. But the web marketer who says, “If you’re not satisfied with the results, this is how we’ll remedy it,” is acknowledging that 1) they don’t control rankings and 2) you know they don’t control rankings. It is a more credible guarantee. … [Read more...] about Why Your Website Needs Trust Symbols
As soon as you finish reading this article, be sure to use your favorite virtual assistant —Siri, Google Now, Cortana or Alexa —to search for yourself or your company name and see if the results are any different from your typed organic search. When searching for my name, my LinkedIn profile came up as the first result on Cortana, while Google Now had a tough time with my last name. When it did recognize it, it showed me my LinkedIn profile as the first result. … [Read more...] about How To Prepare For The Next Wave Of Voice Search
He gave the example of an advertiser in the travel sector suddenly getting high click volumes on their Malaysia Airlines ads in the wake of the news interest surrounding the tragedy of flight 370. Without search query data, the advertiser wouldn’t be able to diagnose the cause of their spending spike and set appropriate controls in place moving forward. … [Read more...] about Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West
Starting at 12:01 a.m. MST on Dec. 24, website visitors can watch Santa make preparations for his flight through the Bing maps and Cesium technology to track Santa with NORAD in 2D and 3D. Then, at 4 a.m. MST (6 a.m. EST), trackers worldwide can speak with a live phone operator to inquire as to Santa’s whereabouts by dialing the toll-free number 1-877-Hi-NORAD (1-877-446-6723) or by sending an email to [email protected] … [Read more...] about “NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?