Seemingly every day, more real-time or near real-time data becomes accessible on the internet. Over the next few weeks, I’ll be writing about many different types of real-time resources, but today, I’ll be focusing on real-time flight data—virtually addicting tools for frequent flyers and aviation geeks alike. For example, two weeks ago, Wolfram|Alpha launched a new real-time flight tracking feature that displays information about flights flying close to your own location. I’m a major Wolfram|Alpha user and supporter. However, since Wolfram is using GeoIP, which approximates location rather than using something more precise like GPS coordinates or ADS-B data (more on that below), accuracy can be a problem. So here are several additional specialty web sites and mobile tools that provide both near real-time and historical data for tracking flights. The web version of FlightAware is my all-time favorite resource for air traffic info, primarily for flights in the … [Read more...] about Heavy Duty Real-Time Airline Flight Tracking Tools
Best free flight control
One of the functions of your website is to help alleviate many of the fears visitors may have about doing business with you. You have to make them confident and comfortable with making the purchase. Failure to earn their trust is a failure to earn their business. All things being equal, web users will make purchases from sites they feel confident about. All things not being equal, this confidence often trumps other “important” factors, such as pricing. It is often difficult for small business owners to see their websites objectively. A handful of people throw a few compliments their way, and they assume everyone else feels the same. This then prevents them from making important and necessary changes because they “get compliments on that a lot.” However, when a more objective viewpoint is applied, you can get past the few compliments and finally see the glaring omissions that may be preventing them from earning even more customers. Below I have outlined five … [Read more...] about Why Your Website Needs Trust Symbols
Phones are getting smarter and becoming the hub of an active life. The challenge is, typing on a small keyboard is not comfortable or convenient. So why not make it easy and use virtual assistants to get information using voice? As of October 2014, 41 percent of adults and 55 percent of teens used Siri, Google Now or Cortana voice search at least once a day. Many top tech companies are spending a lot of money and manpower to make it convenient for people to control their devices using voice commands. In some ways, Amazon may have a head start with a device called the Amazon Echo, also known as Alexa. It’s always on and listening; at the user’s voice command, it provides answers to questions and information from the Web, and it can perform tasks such as switching on smart devices and lights or playing music. Alexa has a “far-field voice recognition” component, so it can recognize a voice from across the room. While I do not use this device myself, I have heard … [Read more...] about How To Prepare For The Next Wave Of Voice Search
Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my imagination. 1. Good Accounts Use Dynamic Keyword Insertion, The Best Don’t In his excellent presentation on former PPC Best Practices gone wild, Larry Kim outlined a great way to think about ads that make use of Dynamic Keyword Insertion. Essentially, DKI is a great way to bump your ads into “above average” relative click-through-rate territory. I’ve never been a huge fan of using dynamic keyword insertion simply because of the number of times I’ve seen it go wrong — just search Google for [add your keywords here] if you want some horrific examples. (Please do search for this; it’s hilarious.) Still, it does seem that the benefit of DKI headlines … [Read more...] about Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West
It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its own breakaway tracking service last year? There’s hope of perhaps a “Miracle On 34th Street” moment that may prevent this. NOTE: If you’re looking for the latest information on Santa tracking for the current year, see our Your Guide To Santa Trackers page. No One Tells Santa Where To Fly Let’s be clear about one thing. Santa Claus flies wherever Santa wants to fly. NORAD doesn’t control his route. Google doesn’t control it. No one but Santa does. All the trackers can do is eagerly watch to see where he actually goes, for all the children of the world. NORAD’s Santa Tracking History No one has been tracking Santa regularly longer than NORAD. … [Read more...] about “NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?