Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Image Search adds badges for recipes, videos, products and animated imagesAug 1, 2017 by Barry Schwartz Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image. Google releases details on new beta Search Console reportsAug 1, 2017 by Barry Schwartz Google has confirmed they are working on a beta of the new Google Search Console and shared some new reports they are offering to beta testers. Search marketers plan to attend SMX East to become martech trailblazersAug 1, 2017 by Search Engine Land We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights … [Read more...] about SearchCap: Google image badges, Google Search Console beta reports & keyword research
Best keyword research software
As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site’s information architecture? Does our web analytics data validate our keyword research? And, more importantly, did these tools provide your most desired information? Some answers might surprise you. Keyword research data I love keyword research tools. I use all of them because I can discover core keyword phrases, which are commonly used across all of the commercial web search engines. And I can also tailor ads and landing pages to searchers who typically use a single, targeted search engine (and it isn’t always Google, as one might imagine). However, keyword research tools are not a substitute for a knowledgeable and intuitive search engine marketer. All too often, website owners and even experienced search engine optimization … [Read more...] about When Keyword Research and Search Data Deceives
Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will hop over to social networks like Twitter or Facebook and ask their network of friends and contacts for advice. But 9 out of 10 Web surfers will hit up a search engine like Google or Bing. Search engines are complex software tools that send out scouts called ‘robots’ into the World Wide Web to find, analyze and index webpages, blogs and other forms of content, constantly growing their database of information about the Web. Using ‘intelligent’ algorithms, they sift the content gathered (by various criteria), and organize the information in a fashion relevant and useful to searchers. Search engines then present the results in an ordered format that tries to list the most valuable material … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need. Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other. So until someone invents the microchip that can be implanted in your brain and read your thoughts without using words, you’ll need to think about language in marketing. And I can only hope that those potential clients were told this by one seriously misguided vendor. With the ubiquitous need for keywords, there are a lot of tools out there that claim to do keyword research better. So I present to you, a series on Free Keyword Tools! Let’s start with the Google Keyword Tool. This is what we all use, and like it or not, it’s the best free tool available. It’s tied directly into Adwords, and it uses … [Read more...] about Keyword Research Tool Review: Google AdWords
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a spoon and barfed it up on my computer screen as a new algorithm called Hummingbird. (HT to the great Bill McNeill for the use of that [slightly altered] quote.) The dust is still settling on the new algorithm, but there is no shortage of SEOs talking about the death of keywords. We are told Google changed everything and now keywords are irrelevant. What’s an SEO keyword researcher to do? It’s The End Of Keywords As We Know It (And I Feel Fine) The truth is, Google did do a few things to mess with our keywords, but it’s not really the end of the world… or anything remotely resembling the end of the world. There are still ways to get keywords and other relevant keyword data. In … [Read more...] about Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse