The truth is it’s not as bad as many have claimed it to be. Keywords and keyword research operate a bit differently than before, but ultimately, the same rules apply: create good content relevant for your visitors. We may have lost some data, we may have to do a bit more digging for good keyword information, but when it’s all said and done, I’d rather get caught in a keyword apocalypse than a zombie apocalypse. Keywords never ate anyone! … [Read more...] about Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
Best keyword research software
The ability to switch from broad to exact or phrase match volumes. This can really help identify which keywords you want to set on which match types, and for SEO, it can help to hint at which keyword phrase has the overall highest volume in a niche. The tool has lots of options for information about the keywords, which is somewhat hidden in the “columns” drop down menu – shown below. These are primarily designed for paid search, but they have some value in regular research as well. … [Read more...] about Keyword Research Tool Review: Google AdWords
But more important is the fact that going after the right keywords will make the work of key personnel more efficient, and lower your overall content development costs by focusing only on what works to attract profit generating customers instead of wasteful traffic that does not convert into sales. … [Read more...] about Why Do Search Engines, Keyword Research & SEO Really Matter?
One search metric that clients and prospects inevitably mention is “stickiness.” In other words, one of their search marketing goals is to increase the number of page views per visitor via search engine traffic, especially if the site is a publisher, blog, or news site. Increasing the number of page views per visitor provides more advertising opportunities as well as a positive branding impact. The average time on site (if it is longer than two minutes) is also commonly viewed as a positive search metric. … [Read more...] about When Keyword Research and Search Data Deceives
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: Google image badges, Google Search Console beta reports & keyword research