Search term research is one of the fundamental activities for a successfulsearch marketing campaign. You’ve got to know the words people are using if youwant to target them properly. To help, I’ve expanded theSearch Term Research section of Search Engine Land to list a variety of resources and tools you can consult.The SearchBehavior section also has been updated to list places where search enginesgenerally report on search activity, such as popular trends in searching. Bothsections also recap articles we’ve covered on these topics. Below, a bit moreabout what’s in both sections, along with the sad decline of theYahooKeyword Selector Tool and some alternatives that have come along in itsplace. One of the best things when the former GoTo paid search service arrivednearly 10 years ago was that it soon began offering a free tool allowing you tosee what people were searching for, ranked by popularity of search. GoTo renameditself Overture, and the Overture Search … [Read more...] about Doing Keyword Research? Here Are Some Resources To Help!
Best keyword research tool free
Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need. Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other. So until someone invents the microchip that can be implanted in your brain and read your thoughts without using words, you’ll need to think about language in marketing. And I can only hope that those potential clients were told this by one seriously misguided vendor. With the ubiquitous need for keywords, there are a lot of tools out there that claim to do keyword research better. So I present to you, a series on Free Keyword Tools! Let’s start with the Google Keyword Tool. This is what we all use, and like it or not, it’s the best free tool available. It’s tied directly into Adwords, and it uses … [Read more...] about Keyword Research Tool Review: Google AdWords
One of the hardest things to do in keyword research is to uncover related keywords. With that in mind, the tools I’m reviewing today all help identify related keywords that you may want to search in more detail. These tools are not a substitute for detailed keyword research like I talked about in my first series of articles. Rather, they may help to either identify those keywords that are most important to your competitors, or help find obscure opportunities where there may be little search volume, but there is also little competition. All of the tools I reviewed for this article are free to the public. Some have paid options, but I’ve only covered the free features. KeywordEye keywordeye.co.uk This tool defaults to Google UK since it’s developed by a UK team, so if you’re using it in the US, you’ll have to change it to Google US. The nice thing is that it also has options for several other countries and returns results in language. The free version of … [Read more...] about Three Free Keyword Research Tools
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a spoon and barfed it up on my computer screen as a new algorithm called Hummingbird. (HT to the great Bill McNeill for the use of that [slightly altered] quote.) The dust is still settling on the new algorithm, but there is no shortage of SEOs talking about the death of keywords. We are told Google changed everything and now keywords are irrelevant. What’s an SEO keyword researcher to do? It’s The End Of Keywords As We Know It (And I Feel Fine) The truth is, Google did do a few things to mess with our keywords, but it’s not really the end of the world… or anything remotely resembling the end of the world. There are still ways to get keywords and other relevant keyword data. In … [Read more...] about Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of … [Read more...] about Complete guide to keyword research for SEO