A University of Missouri-St. Louis study wanted to test how people perceive smiley faces in a work email as compared to a social email. Researchers sent two types of email messages to a group—one a flirtatious message, another extending a job interview request—and added emoticons to some of each. … [Read more...] about 7 Science-Based Reasons to Use Emoticons
Best reason for absent from work
Probably not. The H1 is generally known as the item on the page that has the most weight, but this is based on old school rules of HTML. The H1, or Heading 1, was technically used as the heading or “title” of the document. Typically, that “Heading” would also be the “Title” of the page (as in the HTML title), which is why that staid “advice” about not making them the same is so asinine (but I digress)… So in the old rules of HTML, before the advent of CSS, the H1 would be the largest text on the page, the H2 the second largest, the H3 the next size, and so on. Therefore, search engines traditionally placed higher weight on the largest text on the page. … [Read more...] about #AskAnSEO: On Indexing, Canonicals, and H Tag Use
Many of our clients have CRM and Loyalty Program partners with extensive databases of users and the ability to match browsers to human beings whose offline buying behavior they can see. For a few clients, RKG is partnering with the CRM partner to directly track users who clicked on ads to future in-store purchases. Through cookie matching, we can share a unique click ID with the CRM system, which they can then match to their knowledge of future behavior (within a defined cookie window). … [Read more...] about Paid Search Drives Store Revenue… But How Much?
“Who is the president of the United States,” the Google Search app responded in about five seconds, while Siri took about nine. “What’s the weather like,” Siri took about 15 seconds against Google’s five, though when I repeated this, Siri was just as fast. “Where should I go to eat,” Siri beat Google by about a second and had far more useful results than Google’s web listings. “Breaking Bad episode guide,” as well as “Mad Men episode guide,” Siri just responded with “I’m sorry” while Google gave web listings in about three seconds. “How many people live in Cape Code” with Siri took five seconds and just gave web listings, while Google gave an actual answer in three “Movies in Newport Beach” came up with great listings from both in about three seconds “Prices on DVD players” caused Siri to say it couldn’t find any and asked if I wanted to search the … [Read more...] about With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search
It’s understood that people spend a lot more time consuming content than searching. The tactical challenge lies in identifying how people consume content. An example of how IBM identified, successfully executed, and benefited from this tactic was witnessed in their ability to achieve a number one ranking for the phrase “big data.” Not surprisingly, referrals and engagements increased fourfold when this ranking was achieved but the real gem data provides is the knowledge of how to focus a content strategy into a positioning strategy. … [Read more...] about Big Data + Big Math = Big Mess or Big Money?