Raise your hand if you work on your WordPress website every day. Keep it raised if you have an embarrassingly large amount of plugins, unpublished blog content from early 2015, too many broken links to count, spam-filled comments, and multiple ugly URLs. Don’t worry; I’m guilty, too. Between my work hustle and 9-to-5 gig, ignoring my WordPress site somehow became the norm. But it doesn’t have to be. Like doing taxes or crafting the perfect business plan, there are some things every small business owner should know how to do. And those must-have skills definitely extend to your website. You don’t need to stress, though — I have you covered. In order to streamline your WordPress site (without ditching the stuff you actually need), I’ve rounded up my favorite SEO tips that pull double or even triple duty — meaning you can do more with less. From choosing an SEO friendly theme that’ll juice up multiple devices to a one-and-done plugins, this … [Read more...] about Don’t Launch a WordPress Site Before You Go Through This Checklist
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WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO. As the belief goes, all you need to do is start a WordPress site, and your SEO will take care of itself. It doesn’t work that way. If you’re on the cusp of launching a new WordPress site, here’s what you need to know to maximize search engine visibility. My goal in this article is to provide several overarching strategies (rather than a technical how-to) that will improve your search potential. 1. WordPress Is Not An Automatic SEO Solution First, let me reiterate the fact that WordPress is not an SEO silver bullet. The value of WordPress for SEO is that it is simple and intuitive. The … [Read more...] about About To Launch A WordPress Site? Here’s What You Need To Know About SEO
Over the years, Search Engine Journal has undergone many changes in the quest to serve our readers better. Part of what makes this site awesome is the team that works behind it. The other key to our success are the many tools and plugins we’re using to make sure everything runs smoothly. We decided to share our favorite tools with you. Editor’s Note: When you choose to purchase these independently chosen editorial picks, we may earn affiliate commissions that support our work. Thank you for supporting SEJ. Free Plugins AddToAny Share Buttons AddToAny is the universal sharing platform that helps share your posts and pages to any service, such as Facebook, Twitter, Pinterest, Google, WhatsApp, LinkedIn, Tumblr, Reddit, and over 100 more sharing and social media sites and apps. Alexa Claim and Certify The official Alexa WordPress Plugin makes it easy to claim your WordPress site on Alexa.com. Once you have claimed your site, you can now edit your site listing. Blubrry … [Read more...] about Inside Look at SEJ: WordPress Plugins
WordPress sure has a come a long way since it’s initial release in 2003, hasn’t it? What started out as a simple blogging tool has become arguably the leading content management system in the world. In fact, WordPress is now used by 23.8% of all websites in the world. Sites powered by WordPress include brands ranging from NASA, CNN, Forbes, The New York Times, TechCrunch, IZOD, Best Buy, GM, eBay, and even Jay Z’s LifeandTimes.com, to name just a few. Even Google’s Matt Cutts is a fan of WordPress, calling it “a fantastic piece of software.” If you’re a WordPress user, it’s easy to realize why WordPress is such a powerful platform. It’s easy to use, it’s free, and has more than enough plugins/add-ons to help customize your site or blog to fit your needs. That’s not to say that other content management systems – such as Joomla or Drupal – aren’t worthy options, it’s just that WordPress is pretty … [Read more...] about What Makes WordPress the Best Platform for SEO
Now, it’s critical to make the revamped website bulletproof from an SEO perspective. With all the chaos and the huge task list that comes with a site relaunch, it’s easy to drop the ball on the site’s SEO and thus seriously jeopardize the link authority and rankings you had built up over time. The importance of planning out an elegant transition cannot be overstated. But what exactly is the plan? Well, that depends on the type of relaunch upon which you are embarking. New Skin? If the scope of your redesign is limited to a visual refresh with few technical changes, then your relaunch is in little danger of experiencing major SEO snags. However, most redesigns also involve changes to information architecture, navigation, URLs and so forth. If that’s the case for you, you’ll need to conduct the right SEO checkups to ensure the search engine spiders will be able to traverse your site effectively and find all of your content. Completely New URL? Unfortunately, … [Read more...] about Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!