Allow me to offer a pre-emptive caveat - I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base - primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as "search engine optimization company" or "internet marketing company" on Google will demonstrate that we practice what we preach. As I write this, on a "clean machine" (one with all browser settings reset and cookies removed), my search engine marketing company ranks number 1 on Google for both of these phrases and the plural forms of the phrases. Based upon your past search tendencies, your specific location, and whims of the Google Gods, your mileage may vary, but you should find us near the top of the SERPs for those and hundreds of other related terms.The Value of Integrating Different Internet Marketing MethodsThe point here is not to boast - these results are due to the … [Read more...] about The Fallacy of Search Engine Marketing Only
Best search engine marketing companies
If you let your search engine optimization company know about products or services you have in your pipeline, it can start searching for appropriate keyphrases early on. Then you can start getting traction ahead of time, rather than waiting until your product is already out to start your marketing on the Internet in that area. If your SEO firm asks you what is coming up for your business, let the company know about any initiatives up front. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
Trying to learn SEM by reading through forums can be an intimidating, overwhelming, frustrating experience because the “signal-to-noise” ration is very high. Besides, Barry & Tamar at Search Engine Roundtable cover all the important stuff that´s said in the forums anyway. I would find the top couple dozen SEM bloggers, add their blogs to your feedreader, and read everything they write. … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
To be fair, there are certain advantages to hiring an in-house expert. First of all, experts will have their feet to the fire, so to speak. A search engine optimization company isn't likely to go out of business if it underperforms on your site, but an in-house expert in search engine optimization is likely to lose his or her job. It's also much easier to get the whole team together to discuss your SEO initiatives at any time you choose when you are working with someone in-house. And hey, when you're paying someone $200,000 per year, you can be pretty certain that you're going to get top-notch work. But can an expert search engine optimization company give you that same level of work for a lot less money? Probably. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost