Allow me to offer a pre-emptive caveat - I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base - primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as "search engine optimization company" or "internet marketing company" on Google will demonstrate that we practice what we preach. As I write this, on a "clean machine" (one with all browser settings reset and cookies removed), my search engine marketing company ranks number 1 on Google for both of these phrases and the plural forms of the phrases. Based upon your past search tendencies, your specific location, and whims of the Google Gods, your mileage may vary, but you should find us near the top of the SERPs for those and hundreds of other related terms.The Value of Integrating Different Internet Marketing MethodsThe point here is not to boast - these results are due to the … [Read more...] about The Fallacy of Search Engine Marketing Only
Best search engine marketing companies
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company. Knowing the Prospect There are many powerful and specific keyphrases available from which a search engine optimization company can choose to bring traffic to your site. But marketing on the Internet should go beyond traffic for the sake of traffic and instead focus on getting the right traffic. A search engine optimization company can target a phrase that is very popular, but 90 percent of those searching on it will not be true prospects. Or, the company can target a … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Adult words Definition: Certain words of an adult nature that are censored by some search engines. These phrases often cause a search engine to limit the inclusion of a web page to the adult area of the search engine. These pages are then excluded from the general search. Agent Definition: A piece of software, such as a browser or spider, that interprets the content on a web server and presents it to the user as a web page. Examples include Internet Explorer, Opera, Netscape and various search engine spiders. Examples: MS Internet Explorer, Netscape Navigator, Googlebot, Slurp, T-Rex Agent name delivery Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same … [Read more...] about Search Engine Marketing Glossary
Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how they would advise a new entrant into this field. Scott Orth (GTS Services): Other than on the job training, there are four things a newbie can and should do to learn SEO: 1) Prepare yourself for endless hours of reading and research. SEO never stops, it´s always changing, and your participation will never end. 2) Spend a lot of time on SEOmoz.org. There is a ton of information there including informative blog posts, articles and research papers. SEOmoz is a must for any newbie. 3) Purchase the books “Search Engine Marketing, Inc.”and “SEOBook”. 4) Test, test, test! Buy a dozen domains, host them in various places, and play around. Test what you´ve learned in number 2 and 3 above - after all, the only … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing. For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost