Allow me to offer a pre-emptive caveat - I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base - primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as "search engine optimization company" or "internet marketing company" on Google will demonstrate that we practice what we preach. As I write this, on a "clean machine" (one with all browser settings reset and cookies removed), my search engine marketing company ranks number 1 on Google for both of these phrases and the plural forms of the phrases. Based upon your past search tendencies, your specific location, and whims of the Google Gods, your mileage may vary, but you should find us near the top of the SERPs for those and hundreds of other related terms.The Value of Integrating Different Internet Marketing MethodsThe point here is not to boast - these results are due to the … [Read more...] about The Fallacy of Search Engine Marketing Only
Best search engine marketing companies
Your search engine optimization company can also find out from you which areas of your services or which products haven't gotten enough attention, and can focus on those. Your strategy of marketing on the Internet could then bring in fresh leads for those areas. For example, you may have a line of business that is underperforming, and it has been made known by the powers-that-be that this lagging area needs improvement. Your search engine optimization company should be aware of this issue, because it can allocate a sizable number of keyphrases to this underperforming sector. If you don't give your SEO firm this information, whether it asks or you volunteer, your keyphrases may be allocated equally, and you will lose the chance for this boost. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
Hallie Janssen (Anvil Media): An excellent way for a newbie to learn search engine marketing is to attend a conference. Beyond the main benefit of gaining additional knowledge of SEM, other paybacks include networking with industry peers and engine, software and service representatives; business and lead development; and bolstering knowledge of peripheral SEM topics such as web design, social media, and affiliate marketing. There are all types of conferences and surely one that will meet your interest and budget. The two biggest SEM-focused conferences are Search Engine Strategies (SES) and Search Marketing Expo (SMX). These two conference marketers also have smaller niche events that might speak more to the niche you might be going after: SES Travel, SES Latino, and SMX Local are just a few. SES also has a newer conference that is just for training, aptly named SES Training. Other bigger SEM conferences are WebmasterWorld´s Pubcon and Search Insider Summit. Outside of the SEM … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
There are many compelling reasons why your business should hire an expert search engine optimization company rather than bring in an SEO expert internally or simply give the SEO project to an existing team member. Financially, it makes sense. But more so, you're more likely to get the results over the short and long term with an outsourced company for all of the reasons noted above. I'm not saying you have to hire an SEO company - at first. I'm saying eventually you'll probably want to. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost