If you let your search engine optimization company know about products or services you have in your pipeline, it can start searching for appropriate keyphrases early on. Then you can start getting traction ahead of time, rather than waiting until your product is already out to start your marketing on the Internet in that area. If your SEO firm asks you what is coming up for your business, let the company know about any initiatives up front. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Best search engine optimization companies
For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort is halfhearted at best. In a worst case scenario, your internal person may embrace tactics that no expert search engine optimization company would ever use because they can put your site at risk of penalization or outright removal from the engine indexes. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
There are many benefits to hiring a professional SEO company. A SEO company knows what search engines are looking for. Each search engine has their own set of rules, algorithms, regulations, etc., that they apply to web sites that become part of their indices or databases. In an attempt to supply users relevant content as they search, there are certain things they look for in web pages. One of the keys of ranking well in any particular search is knowing exactly what they are looking for and making sure your web pages are designed properly. This is called "optimization" and unfortunately the vast majority of web sites on the Internet are not properly optimized for keywords or phrases related to their subject matter. A professional SEO company will ensure that your site is optimized properly and not just for search terms that are the most popular but also the most relevant to your business. … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
There is much debate as to what exactly the Google Sandbox is, and even debate as to whether it actually exists. However, recent patent filings on behalf of Google would seem to confirm that one of the factors that Google will take into consideration when deciding how websites should rank is the age of the domain name. More than one search engine optimization company has noted that there seems to be a penalty assessed to new websites, especially those that seem to gain too many inbound links, too fast. This is all conjecture, but this would make sense. Inbound links factor largely in Google rankings, and therefore many sites that were already popular in Google began selling links from their sites based upon that popularity (a practice that goes against Google's terms of service). However, text link buying is very hard to police. The Sandbox makes sense in this scenario, because Google seems to be saying "we may not be able to stop people from buying text links, but they are going to … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
There are hundreds of modifiers that can give a competitive advantage by reflecting a company's differentiators, including words such as "free", "affordable", "high-end", "full service", "proven", "turnkey", etc. The point is that by making use of your unique differentiators in the search terms you target, your search engine optimization company is already setting the table for your prospect before he or she even clicks over to your website. When the message that is seen on your site then supports the keyphrase that was typed, you now have an engaged visitor. This can mean more leads, less site abandonment, and better overall website performance. … [Read more...] about Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know