It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a new site owner can possibly do is presume that they are "too late to the game" and decide not to pursue this marketing channel at all. A good search engine optimization company should be able to effectively work with a new website; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit. The Issues There are many reasons why new websites face an uphill battle. What follows are only a few of the major stumbling blocks: The Google Sandbox There is much debate as to what exactly the Google Sandbox is, and even debate as to whether it actually exists. However, recent patent filings on behalf of Google would seem to confirm that one … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
Best search engine optimization companies
You may have asked yourself, "Why do I need to hire a SEO (Search Engine Optimization) company? Can't I do the same thing myself?" Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them. Search Engine Optimization There are many benefits to hiring a professional SEO company. A SEO company knows what search engines are looking for. Each search engine has their own set of rules, algorithms, regulations, etc., that they apply to web sites that become part of their indices or databases. In an attempt to supply users relevant content as they search, there are certain things they look for in web pages. One of the keys of ranking well in any particular search is knowing exactly what they are looking for and making sure your web pages are designed properly. This is called "optimization" and unfortunately the vast majority of web sites on the … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing. For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.Many people are screaming that this is a "worthless" service - but I disagree. It's not worthless, but it also isn't close to the service a comprehensive search engine optimization company can offer. Let's take a closer look - with the caveat that I am assuming that the service listed on the Innuity page for LeadConnect is the same service being offered through Sam's Club (also called LeadConnect).What They're OfferingFor $25 a month for Sam's Club members (and $39.95 a month for non-members), you can sign up for the LeadConnect service from Innuity. You'll get access to a dashboard that you can … [Read more...] about Sam’s Club Wants to Be Your Search Engine Optimization Company – Should You Let It?
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company. Knowing the Prospect There are many powerful and specific keyphrases available from which a search engine optimization company can choose to bring traffic to your site. But marketing on the Internet should go beyond traffic for the sake of traffic and instead focus on getting the right traffic. A search engine optimization company can target a phrase that is very popular, but 90 percent of those searching on it will not be true prospects. Or, the company can target a … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice