When you target your prospects while marketing on the Internet, the benefits will become clear very quickly. And when you target specific areas of your business and do not treat all of your keyphrases equally, you will see the results in the places that matter most. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Best search engine optimization companies
For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort is halfhearted at best. In a worst case scenario, your internal person may embrace tactics that no expert search engine optimization company would ever use because they can put your site at risk of penalization or outright removal from the engine indexes. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Sound like a lot of work? It is and really requires a full time occupation. You may say, "Well, I'll just bring someone on staff full time instead of paying a SEO company," but do you really save money? To hire someone to take care of your search engine promotion efforts will require anywhere from 40 - 50k or more per year. Then there are health benefits, retirement plans, vacation and sick time, etc., to deal with. You can hire a SEO company like SearchRank that will set up your search engine promotion campaign and maintain it for you starting at only $1350 a year. That is quite a savings verses hiring a full time employee. … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
For many years, a common search engine optimization company strategy was to set up numerous new websites all for one company, each geared toward targeting a different search term. This was largely due to the fact that search engines used to place a much higher importance on the home page of a website, rather than interior pages. Over time, search engines caught on to this trick, and as a result new domains are now looked at more skeptically. The prevailing wisdom seems to be that while it is relatively easy and inexpensive to set up a new website that targets a certain term, a website that has been around for much longer and has a breadth of content has much more to lose and is less likely to attempt to "game the system". … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
Suppose that you are in an industry where companies can have a wide array of prices, approaches, customer service levels, and so on. Instead of targeting, from the outset, the general keyphrase that defines the industry (for example "email marketing"), a good search engine optimization company will take the time to help you gain a competitive advantage by realizing what is different about your company in order to a.) attract very highly targeted prospects who know what they are seeking and b.) reduce the competitiveness of the keyphrases they are choosing. … [Read more...] about Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know