Your search engine optimization company can also find out from you which areas of your services or which products haven't gotten enough attention, and can focus on those. Your strategy of marketing on the Internet could then bring in fresh leads for those areas. For example, you may have a line of business that is underperforming, and it has been made known by the powers-that-be that this lagging area needs improvement. Your search engine optimization company should be aware of this issue, because it can allocate a sizable number of keyphrases to this underperforming sector. If you don't give your SEO firm this information, whether it asks or you volunteer, your keyphrases may be allocated equally, and you will lose the chance for this boost. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
Best search engine optimization company
For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort is halfhearted at best. In a worst case scenario, your internal person may embrace tactics that no expert search engine optimization company would ever use because they can put your site at risk of penalization or outright removal from the engine indexes. … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Take the search engine Google for example: A good SEO company knows that Google ignores description and keyword meta tags but rather looks for actual textual content on a page. They know that Google will recognize an ALT attribute if they do not find any textual content. They know that Google weighs heavily on Link Popularity to rank pages. They know that Google will form the title of your listing from your Title Tag. With this understanding, they design, consult and recommend so that a particular site will rank well on Google. This is just one search engine's requirements -- there are many others that are different. … [Read more...] about Why Do I Need To Hire a SEO (Search Engine Optimization) Company?
For many years, a common search engine optimization company strategy was to set up numerous new websites all for one company, each geared toward targeting a different search term. This was largely due to the fact that search engines used to place a much higher importance on the home page of a website, rather than interior pages. Over time, search engines caught on to this trick, and as a result new domains are now looked at more skeptically. The prevailing wisdom seems to be that while it is relatively easy and inexpensive to set up a new website that targets a certain term, a website that has been around for much longer and has a breadth of content has much more to lose and is less likely to attempt to "game the system". … [Read more...] about Brand New Websites: A Search Engine Optimization Company Perspective
Suppose that you are in an industry where companies can have a wide array of prices, approaches, customer service levels, and so on. Instead of targeting, from the outset, the general keyphrase that defines the industry (for example "email marketing"), a good search engine optimization company will take the time to help you gain a competitive advantage by realizing what is different about your company in order to a.) attract very highly targeted prospects who know what they are seeking and b.) reduce the competitiveness of the keyphrases they are choosing. … [Read more...] about Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know