Please note: there is a more up-to-date version of this post available here: 26 best free SEO tools. Google’s official position on webmaster best practices really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape. Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox“. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote). In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in … [Read more...] about 21 Best FREE SEO Tools for On-Page Optimization
Best sitemap for seo
I was appalled by the main message of Clayburn Griffin‘s column the other day, “The role technical SEO should play: It’s makeup,” and I made my feelings towards the post pretty clear on Twitter. Many others shared my sentiments. So when Search Engine Land’s Executive Features Editor, Pamela Parker, reached out to see if I wanted to write a reaction piece to express some of those views, I was happy to oblige. The purpose of this post is to provide a counterpoint, and I will attempt to (re)position technical SEO as I see it. This necessarily means I will need to point out what I perceive to be some misconceptions in the original post… Misconception #1: Technical SEO is superficial The main issue I took with Griffin’s piece is that the analogy he used — “technical SEO as makeup” — is totally off the mark. Technical SEO is a fundamental requirement for websites of any size to rank in organic search, so to describe it as … [Read more...] about The role of technical SEO is “makeup”? Really?
WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO. As the belief goes, all you need to do is start a WordPress site, and your SEO will take care of itself. It doesn’t work that way. If you’re on the cusp of launching a new WordPress site, here’s what you need to know to maximize search engine visibility. My goal in this article is to provide several overarching strategies (rather than a technical how-to) that will improve your search potential. 1. WordPress Is Not An Automatic SEO Solution First, let me reiterate the fact that WordPress is not an SEO silver bullet. The value of WordPress for SEO is that it is simple and intuitive. The … [Read more...] about About To Launch A WordPress Site? Here’s What You Need To Know About SEO
Every day a new SEO myth is born; unfortunately, not every day does an old SEO myth die off. The net result is a growing population of myths. These are nearly impossible to squash because the snake-oil salesmen of our industry keep perpetuating them — bringing them back from the brink, even. You can talk at conferences till your blue in the face. You can develop SEO checklists like this one, or even author a book. You’ll still get asked how to write good meta keywords. You can even pre-empt myths before they take hold, as Matt Cutts attempted in his recent post, Google Incorporating Site Speed in Search Rankings. Despite Matt’s best efforts, I am sure this won’t be the last time we hear (or read) the myths “site speed is a major new factor in determining Google rankings” and “the site speed signal will help big sites who can pay more for hosting.” Sometimes the myths get debunked, only to end up coming back with a vengeance. Take the meta … [Read more...] about 36 SEO Myths That Won’t Die But Need To
In my colleague Matt Lester’s recent Search Engine Land column, he discussed ten tips for a more effective paid search campaign. For this article, I’ll follow up Matt’s advice with ten tips to help you develop a more effective search engine optimization (SEO) campaign. But before we dive into the tips, let’s briefly look at what SEO is and its key concepts. SEO, quite simply, involves designing your website to improve its ranking in organic search results on search engine results pages (SERPs). And by optimizing for terms that your target audience will use to search, you will drive relevant traffic to your site that has a better conversion rate. The key concepts in SEO (credit to Search Engine Land Features Editor Vanessa Fox for the inspiration on this) are straightforward: relevance, discoverability, and crawlability. Relevance means keeping to a topic and helping the search engine understand what your site is about (ideally it’s about one thing in … [Read more...] about 10 Fundamental Tips To Improve Your SEO