8. Try Influencer Marketing — Micro Influencers Work Best! The right way to do it: The main part of your homework is to find the right influencer; marketing loves targeting. Celebrities want crazy money (what about $550K per post by Selena Gomez?), but their audience is a motley crew. It is better to find an influencer with a smaller number of followers, but whose audience is a perfect match with your own targeted “personas”, and in terms of ROI, it will beat an ad published by Kim Kardashian herself. … [Read more...] about Your Best Content Should Reside…On Instagram?
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To some extent, but it’s really about choosing the right tool for the job, not just going with whatever technology stack other people in your industry are using. You look at budget, features / technical requirements, organizational requirements, as well as who will actually be using it. Like a lot of technology decisions in business, it’s about the least path of resistance. Also, we ditched Joomla! support at our shop back at the end of 2008. I don’t want to trash the platform, but there was a big case of the dummies going on with their core team for a while there and I didn’t have time to wait around for them to figure it out. I’ve heard they’ve improved it a lot over recent years but like a lot of other people on the topic of Joomla!, I don’t really care. … [Read more...] about Steve Floyd on What Marketing Works Best #SEJSummit
The guest author’s work is not done once the blog owner hits “Publish”. You are missing a lot unless you make the most of promoting your guest post with your network while engaging with your host blogger’s network. That’s how you build your portfolio, promote your brand, and grow your network. … [Read more...] about 10 Best Guest Blogging Quotes
Your competitors can also be some of your greatest guides here. As you automate tracking for your own keywords, you can track the efforts of competitors as their new content pushes out. For example, did they just launch a new podcast, and you want to see if it would be worth your while to get out there in the podcasting world? Review the results of their efforts using competitive intelligence tools like SimilarWeb, Searchmetrics, and SEMrush. Use their effort as a test run. … [Read more...] about 5 more super-common SEO mistakes content marketers make
Automate Bing Ads With AdWords Scripts I’m all about saving time and being as efficient as possible when managing an account, and that’s why I often don’t do a lot of work on Bing ads. They simply don’t have the tools that let me be efficient; even their desktop Editor is much slower than the AdWords Editor. They also don’t have anything similar to AdWords Scripts, and I don’t expect they will anytime soon. … [Read more...] about 3 Ways AdWords Scripts Will Make Your Holidays Merrier