However, with the wealth of retargeting options available to advertisers, it’s not enough to simply drop a conversion pixel onto your website and start pushing ads. If you want your retargeting efforts to succeed, you need to design your advertising strategy around the goals and expectations of your customer. … [Read more...] about What is the Best Way to Use Retargeting?
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Trying to learn SEM by reading through forums can be an intimidating, overwhelming, frustrating experience because the “signal-to-noise” ration is very high. Besides, Barry & Tamar at Search Engine Roundtable cover all the important stuff that´s said in the forums anyway. I would find the top couple dozen SEM bloggers, add their blogs to your feedreader, and read everything they write. … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
This is a very tough sell for marketers who are burning calories and dollars on building audiences, only to be told to pay again to reach them. Other social networks like Twitter specifically have explicitly stated that they will never filter updates and that every Tweet will be seen. … [Read more...] about Organic Page Reach Is Dwindling, Best Way To Be Seen Is To Buy Ads
Is there a formula for communicating with clients? Should you be in touch with them daily, weekly or monthly? I say "no" to the first questions and "depends" to the second. You should contact clients as often as is necessary to get the job done. Just like you, clients are busy as well and don't have time for idle chit chat too often. Communication should be left to as-needed basis to move the project forward with the exception of the occasional phone call, just to touch base on a more personal level. … [Read more...] about What’s the Best Way to Communicate With Your Clients?
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Are Google Searches The Best Way To Highlight Discrimination Against Women?