Last week's Top 10 ways to save money with Paid Ads PPC was a bit tongue in cheek, but I hope you came away with the very solid point I was making. Negative keywords are the best way to save money on unwanted clicks. When you're after the lowest cost per conversion (as most ecommerce websites would be, right?) you watch where your ad spend is going very carefully. If you're just coming into this series, you can back up and look at Can You Make Sense of Match Types, and/or Where Do You Set AdWords Match Type. Exact match keywords will trigger your ad to display only if the search term matches exactly what you've bid on (hence the name [exact]), and this is a very good way to control costs. But you miss out on a whole slew of potential sales by using only exact match because you're never going to know all the phrases someone may use to find your product.Culling Irrelevant Traffic You've gone to a lot of effort in building your keyword list. Because you want to capture as many … [Read more...] about How To Create a Negative Keyword List
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Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts. Of course, you not only need to know how to leverage your podcasts for SEO, but also how to rank well on the platforms specific to podcasts. So whether you’re starting out or are an established podcaster, read on for specific tips on how to SEO your podcast. 1. It’s all in the title What does it take for your podcast to be found on iTunes and Google Play? It’s all in the title. The iTunes ranking algorithm for podcasts places a heavy emphasis on the title of the podcast, in addition to factors like total number of subscribers and the total number of reviews … [Read more...] about 6 ways to grow your podcast audience with SEO
Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it’ll go viral and help you achieve your goals? The Internet is inundated with a lot of similar-looking content. This very article might sound similar to something you’ve seen before. Unique content is hard to produce, and it’s getting harder by the day as more websites grasp the importance of content marketing. Given all this, how do you produce great content that stands apart from the rest? Answer people’s needs. As plain as it sounds, this is one of the toughest things to do in marketing. What’s tougher is getting your ‘solution’-like content to the people who’re looking for it; but in this post, I’ll be tackling the ways in which you can figure out exactly what your target audience needs so you … [Read more...] about 7 Ways to Find What Your Target Audience Wants and Create Epic Content
Back in 1998, DoubleClick launched Boomerang, offering advertisers an unprecedented opportunity to track and target past website visitors. And, in the 18 years since Boomerang was introduced, retargeting has become a staple of online advertising. Now, with dozens of retargeting options available to marketers, the question is no longer, should you use retargeting? Instead, the real issue is, what is the best way to use retargeting? Guiding Your Customers Along the Path to Conversion Often, retargeting advocates use the fact that 98% of web traffic leaves without converting to explain the value of retargeting. It’s a fair point. After all, that 98% (or more, in many cases) of your traffic was interested enough in your advertising to visit your website in the first place, which means they must be interested enough to potentially buy, right? So, if you can keep your company in front of those crazy people who left your site without converting, you should be able to win them over for … [Read more...] about What is the Best Way to Use Retargeting?
Budget constraints put local businesses in a tough position when it comes to marketing. The situation becomes even worse when it comes to local on-page SEO, as it’s difficult to determine ROI beforehand. This was less of a problem two or three years ago, when cheap/predictable local SEO was possible – even if such spammy tactics inevitably posed a threat to brand reputation. But times have changed. How Google works has changed. People such as Neil Patel are saying “content marketing is the new SEO.” If the mainstream SEO opinion is to be believed, without a content marketing strategy in place you might as well forget about Google doing you any favours. Except, that’s not really true. There’s so much more to do in SEO than content marketing. What follows are many things that you can do as a local business to make the most out of local search. 1. Pick an alternative to content Before we dive into some SEO techniques that can help you get that much … [Read more...] about Eight ways to do local SEO without content marketing