First thing to do is understand the difference between a mobile friendly web site and a native Android, iPhone or Windows Mobile app. After talking with a number of webmasters I realized that many people fail with their mobile strategy because they do not understand this difference and because they have not yet realized the enormous potential of mobile markets.A mobile friendly web site is optimized for viewing on the mobile browser (i.e. Chrome on android or Safari on iPhone). A native android (iPhone or Windows Mobile app) is an application that can be downloaded from the mobile markets (Google Play or Apple Store). I will cover this with more details in another post but for SEO purposes you must provide a mobile friendly version for your users coming through mobile browsers.Update: The best way to approach Mobile SEO is to adopt a responsive website design. There are many advantages both in terms of SEO and usability. … [Read more...] about SEO Tips For Beginners – 15 Ways to Google Boost Your Web Site
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A Classic Study There’s a classic case study that demonstrates the effectiveness of long-form content in generating more conversions. Highrise Marketing wanted to increase signups with its website. The company contracted out the conversion process to a couple of professionals who engaged in some split testing. They found that the home page with long-form content saw an increase in conversion rate of more than 37 percent. … [Read more...] about The SEO And User Science Behind Long-Form Content
Complete Three Tasks Per Day This is a tenant from productivity bible Getting Things Done: The Art of Stress-Free Productivity by David Allen. As part of the system Allen (and subsequently, Bailey) recommend looking at your to-do list in the morning (or the night before, when you are leaving your office for the day) and identifying the three “must-do” tasks for the day. These are things that would negatively affect your job, client relationships, or income if you didn’t do them. … [Read more...] about This Author Identified Which Productivity Methods Work and Which Don’t #SEJBookClub
In other words, “you won’t get away with it, Yahoo!” Microsoft is warning that they’ll be challenging any search ads partnership. Unfortunately for Microsoft, since Google is not actually buying Yahoo, Yahoo indeed might get away with it. So far, the signs haven’t been negative. … [Read more...] about Abandoning The Yahoo Deal: Microsoft’s $5 Billion Mistake?