However, with the wealth of retargeting options available to advertisers, it’s not enough to simply drop a conversion pixel onto your website and start pushing ads. If you want your retargeting efforts to succeed, you need to design your advertising strategy around the goals and expectations of your customer. … [Read more...] about What is the Best Way to Use Retargeting?
Best way to promote your business online
Facebook pages now give an average time for communication responses as well as a measurement of how active a page is. Twitter is an open community where going a single day without posting can mean death for a profile. Instagram is ever growing and should only be ignored at great risk. … [Read more...] about 6 ways to market your local business online (beyond Google maps)
Once the potential competitors have been gathered from different relevant sources it’s time to validate them, by analyzing and filtering and find out which of those are already in good ranking and to which degree we have to target for the same set of keywords. Keyword research has also to be done at this stage and the target keywords have to be added as and when possible to the document for better results in the optimization. … [Read more...] about What is the Best Way of Competitor Analysis in SEO?
I create ToFu content, which is usually an in-depth blog post targeting a relevant keyword. I create a free lead magnet to convert traffic into email subscribers. Depending on the offering, this may also be a call-to-action for the traffic to submit an application or submit a contact form. The goal at the MoFu stage of the funnel is to turn your traffic into leads. Then in the last stage of the funnel, I’ll produce BoFu content that’s focused on persuading the lead to become a customer. That may come in the form of testimonials, stories, results, etc. … [Read more...] about How to Actually Make Money Online in 2019
The company is ranking on page 5 of Google or worse for their most important keywords The company is paying for Google Ads but has no organic search visibility The company doesn’t have an SSL certificate installed The company’s website isn’t mobile friendly The company’s website loads slowly The company’s website doesn’t have Google Analytics or a Facebook pixel installed The company hasn’t claimed or properly set up their Google My Business listing The company has inconsistent NAP-W (Name, Address, Phone, or Website) information Now what you’ll do is: … [Read more...] about How to Make Money Online in 2019