If a user hasn’t purchased a product, this both renews interest in that product and showcases additional purchasing options. On the other hand, if the user has purchased the product, it gives Maurices an opportunity to up-sell additional accessories. … [Read more...] about What is the Best Way to Use Retargeting?
Best way to save images for web
Intelligent, descriptive titles are an absolute must. With the amount of content being produced online each and every day, readers don’t have time to read a synopsis of each and every piece of content they encounter. They’re going to devote minimal amounts of time (think 5 seconds or less) to scanning titles and deciding whether or not it’s worth clicking on. … [Read more...] about 6 (easy) ways to transform your content from meh into memorable
The image below is an example of what the Ad Template Report Enhanced Script looks like, after getting ran and results published on a Google Sheet. You can see that I sorted the report based on CTR, but often I will sort it based on Conversion Rate, and even mix the two metrics to find my account's best performing words. … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
Keep an eye out for times when the same image is used many times on your site. If your site requires 12 different size variations used in 12 locations (something like 25×25, 40×40, 200×200, 658×258, 56×56, 64×64, 92×92, 150×156, 110×110, 160×160, and 180×180) that’s probably too many, and you might want to limit that down to less than four. … [Read more...] about Images: three optimisation tips to help speed up your site
Use images Place full-size images in your post-no more right-aligned thumbnails Give your image file a descriptive name Make sure your image size is small and reasonable Create a title and alt tag for each image Steer away from generic stock image (try some of these free photo sites instead) Place a caption on your image (we've yet to try this one-what do you all think?) Link to the source of your image Try taking an image yourself … [Read more...] about Optimize Blog Images for Maximum Social Media Impact