Mobile users are growing day by day and Google is taking no risks in educating its users the right skills to maintain a mobile friendly site. Recently, in partnership with Answer Bag, Google studied the behaviour of more than 100 mobile users as they participated in conversion focused tasks. 1- Keep the CTA Elements in the Most Visible Area Calls to Actions plays a key role in converting visitors into customers so keep your CTA buttons in an area where the users are most likely to click. 2- Keep the Menus Short Unlike desktop users, mobile users lack huge display area and speed both. Hence, it is recommended to have short and sweet menus that makes it easier for the user to navigate your site. 3- Keep the Home Page Button Visible It is really confusing for the mobile user to navigate through the site if they don't find an easy navigation to return to the home page. Keep the home page button visible for the user from every pages … [Read more...] about 25 Principles of Mobile Site Design
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There’s some confusion about hidden content for SEO, and how it interacts with mobile web development and indexing. I’ve decided to write this post to cover the issue and hopefully shed some light on the situation.The Risk of Hidden ContentHidden content has long been a forbidden practice on websites, primarily because of past abuses. It’s a story that has been around as long as Google has; something comes about to abuse the search ranking algorithm, and Google updates the algorithm to penalize sites that are abusing it. It happened with keyword stuffing and the meta keywords field, it happened with tiered link building and private blog networks, it happened with thin content and content spinning, and everything else that’s penalized today.Hidden content was a huge risk because it formed a disconnect between what Google’s indexers see and what the average user sees. Google wouldn’t, in the past, take into account the formatting or positioning of … [Read more...] about Can Hiding Elements on a Mobile Site Hurt Your Rankings?
I spotted a conversation on Twitter around how some webmasters and SEOs are so afraid of losing their rankings when being switched over to mobile-first indexing that they are intentionally making sure their web sites are not fully mobile-friendly. Their logic is, if they are not ready for mobile-first indexing, Google won't switch them to that process, and their rankings should not change.John Mueller of Google responded to that theory on Twitter calling that a "bad strategy." He said you are going to sit around while your competitors make their sites better, intentionally making sure your site doesn't get any better? That doesn't sound like a good idea.Here are those tweets:Purposely keeping a bad mobile site sounds like a bad strategy to me. When others are making their sites better, not making changes doesn't keep your site competitive.— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 18, 2018 It is sometimes funny to see how some people think about Google … [Read more...] about Google: Keeping Your Mobile Site Not Mobile-Friendly Is A Bad Strategy
In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate a mobile site strategy would seem, on the face of it, to be a difficult task. In fact, nothing could be further from the truth. Mobile Sites, Feature Phones & The Smartphone Revolution We are fortunate to be living through a time of radical change for mobile website optimisation. Every year since 2003-2004, I’ve heard well respected industry figures declaim the ‘Year of Mobile’, only to be sorely disappointed when it comes down to looking at where their client’s online revenue is being generated (with the notable exception of gaming, of course). The last couple of years have … [Read more...] about Tips For Multinational Mobile Site Optimisation
Thanks to our event sponsor Page One Power – The link builders you’ve been looking for. I first met Anne Ahola Ward at SEJ Summit 2014 in San Francisco. I was impressed by her expertise and loved her sense of humor, which is why I’m excited to welcome her as one of our speakers for the first SEJ Summit of 2016, happening in Santa Monica, California, just outside of LA. Anne will be speaking on mobile usability and optimization, which is what I interviewed her about below. Be sure to check out Anne’s comments on mobile SEO and UX and learn more about what SEJ Summit has to offer. I would argue we’re talking about the Nth screen rather than mobile and friends—meaning tablets, phablets, smart TVs, and the like. If you’re not serving up fast mobile pages, your’e not meeting the demands of your visitors and will therefore lose out. Is there anything in analytics we should be looking at when studying mobile traffic that is different (or more … [Read more...] about Your Mobile Site May Fail Without Proper Optimization