4) Shared Negative Lists – If you’re the smart cookie who is using account-level negative lists, they’re still there, just nowhere near the Keyword tab. In the top right corner next to “Reports,” there’s a little wrench icon called “Tools.” That’s where the Shared Library can be found, along with the previous features like Keyword Planner. … [Read more...] about How to Navigate the New Google Ads
Bidding strategy google ads
Over the past week, Google has rolled out several new updates to Google Ads, all of which will make it easier for advertisers to use the platform. In this blog post, we’ll take you through all of these updates, and let you know how they’ll affect factors such as bidding and ad placement. … [Read more...] about Updates to Google Ads: responsive search ad reporting and more
Additionally, Google has rolled out a new metric to help evaluate the visibility and positioning of your ads – Click Share. This is defined as “the clicks you’ve received on the Search Network divided by the estimated maximum number of clicks that you could have received.” Google rolled out this feature in the last month. It is designed to provide a combined view of Impressions Share and Click Share. … [Read more...] about Average Position in Google Ads is Going Away, Now What?
Google will suggest columns to you based on your campaign and account settings. Google said as an example, if you start using bid automation, we will start recommending the ‘Bid Strategy Type’ column to your Campaign table. With this launch, Bid Strategy Type will also stop being a required column in your Campaign reports, which will free up some horizontal space for you to see more of the statistics columns. … [Read more...] about Google Ads Now With Recommended Columns For Reporting
Google gave this example, "Let’s say you’re planning a flash sale for the weekend. Historically, you’ve seen a 50% increase in conversion rates when you’ve run a similar sale. With seasonality adjustments, you can apply a predicted conversion rate adjustment and Smart Bidding will consider that adjustment for the date range selected, while trying to hit your target CPA." … [Read more...] about Google Ads Now With Seasonality Adjustments For Smart Bidding