Biden elizabeth warren bernie sanders

Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections. Linkdex has released a search report named the United States of Search and it offers interesting interactive data by comparing the candidates, the topics and even the websites, both across all the states and divided state-by-state. According to the analysis of the search results, Donald Trump is the most searched candidate among all states, occupying 31.59% of all the searches, with Bernie Sanders being second with 21.19%, while the other candidates are much further behind the first two. Search data allows candidates to measure the interest, but also the variations from state to state and … [Read more...] about How organic search might influence the 2016 US election

Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches in over 50 categories, giving us a mega list of the most common queries and questions asked by Yahoo! searchers over the last year. Vera Chan,Yahoo! senior editor and Web trend analyst, has possibly the 2nd best job at Yahoo! next to Marissa Mayer, as she has been involved with putting this annual feature together since 2005; she clearly enjoys looking for the "why" behind some of these popular search trends. Every year, Ms. Chan hosts a press conference call to share insights and give some context around these searcher behaviors, as she explains that we now live in a "Freakonomics" world - and people like Nate Silver are bringing new meaning to number crunching - … [Read more...] about Over 500 Top Searches In Over 50 Categories

Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. While every year, it seems these lists are mostly littered with celebrity gossip, it’s important to look at the totality of these lists for the overall trends in how online users use search to consume media and seek ouk specific information as it relates to major news events (natural disasters, political uprisings) and needing answers to life’s everyday problems, such as what to make for dinner or how to save money on groceries. How Yahoo! gathers, analyzes and classifies this information from billions of queries is covered well (albeit in simple terms) in the methodology statement, which simplifies the process: What’s the difference between Top 10 Searches and Top News Stories? Searches are discrete keywords — terms users are actively searching for. … [Read more...] about Top US Searches In 30 Categories

Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook still has to figure out how to get more users to react with its nuanced responses while the ad tech industry grapples with creating more sophisticated behavior modeling to help improve programmatic marketing. A Brief History of Reactions For Mother’s Day, Facebook tested out a temporary flower-shaped Reaction meant to express gratitude. It marked the first adjustment to its Reactions since Facebook’s February announcement that it was extending the Like button to include a broader range of emotions, such as Love, Haha, Wow, Sad, and Angry. In a press release, Facebook said the change was the culmination of more than a year of global research into user preferences and behavior. And, by some … [Read more...] about 12 Ways You can Use Facebook Reactions

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate predictions. While the Predicts experiences have never been intended as an opportunity for advertisers, the reality is that on average they result in a 50-percent increase in search traffic year over year for those related terms and a 20-percent lift in “likelihood to use” Bing against Google in perception surveys. As a marketer, I look at this as an opportunity. So I decided to dig into the Bing Elections 2016 experience to see what makes sense for advertisers who are looking for more volume. Here’s what I found out: 1. The Elections 2016 experience on Bing is incredibly engaging This means searchers are apt to spend more time on the search engine results page (SERP). Not … [Read more...] about The Election: More searchers, more opportunities