Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.5 billion searches per day in 2018, and in 2017 Jumpshot study published on Moz has predicted that approximately 8% of search queries are phrased as questions. Based on the above stats, we can safely conclude that optimizing your website for question keywords can make a huge difference to your SEO strategy. You can generate a lot of organic traffic, earn links or convert traffic into sales simply by grabbing a share of the featured snippet. In this article, I will explain how Google retrieves an answer for question-based phrases and how to get your site ranked under the featured snippet or as a rich result in the search. First things first, let’s get to the basics and understand the algorithms that power the search process that answers question keywords. Relationship Between Question Keywords And Semantic Search The … [Read more...] about How To Boost SEO With Question Keyword Optimization
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What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!
With over 187 million active users daily, Snapchat is a force to be reckoned with when it comes to marketing and branding. Who would have thought it would be possible to create content and advertise on a platform that literally makes things disappear? Welcome to the social media revolution! But with other social media platforms quickly gaining traction, is Snapchat still worth it for your business? Or is it on the verge of disappearing as well? In this article, we brought you the complete breakdown on everything Snapchat, as well as some expert insight from a few special guests. Ten Second Intro For Our Experts Cathy Hackl is a Futurist at You Are Here Labs, she is a social media savant, a pioneer in AR and VR technology, as well as being an author and Emmy-nominated communicator. Cathy is a future-tech heavy hitter, with her finger on the pulse of the ever growing and changing industry. Her experience and Snapchat’s current brand direction make her uniquely qualified to … [Read more...] about Business Grow Guide: Learn Snapchat In A Snap
share tweet share pin it e-mail share Speed matters both for users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. The quote “time is money,” is as true now as it was when Benjamin Franklin said it centuries ago. Time also matters for Google. Speed is one of Google’s ranking factors. All things being equal, the faster the website, the higher the rank. And there is nobody who will argue that having a speedy website isn’t a necessity nowadays. The question is: how to make your website faster? Our guest author in this Unwrapping the Secrets of SEO is Tomek Rudzki, Head of the Research and Development team at Elephate, winner of “Best Small SEO Agency” at the 2018 European Search Awards. Rudzi offers advice on speeding your website and winning. Unwrapping the Secrets of SEO 1. Time is Money There is plenty … [Read more...] about The Ultimate Guide to Website Speed
Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020. Now is the time for brands to create an optimization strategy for voice search in order to get ahead of the curve. On July 11, Search Engine Journal hosted a Marketing ThinkTank webinar in partnership with Chatmeter that tackled how businesses can prepare and implement a solid voice search strategy. Collin Holmes, founder and CEO at Chatmeter, shared five tips to get started with a Voice Engine Optimization (VEO) plan. Here’s a recap of the webinar presentation. How Voice Search is Being Used Today The development of speech recognition technology has been decades in the making. But because of advancements in artificial intelligence and machine learning in recent years, we are now experiencing big changes in voice search. Last year, AI-powered Google … [Read more...] about 5 Voice Search Optimization Strategies to Get Ahead