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share tweet share pin it e-mail share Spot Hot Shopping Trends Using Big Data Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to buy. You are completely unburdened by slow sellers. Your website contains all the right keywords. And drastic markdowns are a thing of yesteryear. Unless you are a master psychic or you have access to each of your customers’ personal shopping lists, achieving this degree of inventory perfection seems like an impossibility. “I see a small elf and it sits on a shelf.” While the flawless inventory remains elusive, retailers are able to much more accurately predict hot products and shopping trends thanks to Big Data. What is “Big Data?” “Big Data” refers to the huge volume of data that is collected by businesses. It is generated instantaneously, sorted by data integration tools, and converted into … [Read more...] about Spot Hot Shopping Trends Using Big Data –

share tweet share pin it e-mail share In the article series “Big Data in SEO”, I will be covering the seven topics that are important to enterprise SEOs. This part deals with monitoring competitors with the Searchmetrics Suite. Large companies are often surprised to learn that the biggest threating competition on the Internet is usually not from competitors having the same business model. On the contrary, publishers benchmark themselves with major portals such as Wikipedia. Shops turn up in the same search results as price comparison sites – with their own products. Pharmaceutical companies have to contend with online pharmacies for the best rankings. In addition, once the competition has been identified on the SERPs, it still does not mean that the job is being done right if people try everything to get around it. After all, not every visitor who arrives via the organic or sponsored search results pages also becomes a customer too. Those … [Read more...] about Big Data in SEO (3): Watching the competition –

share tweet share pin it e-mail share In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data business is referred to as “information overload”: Too much data can cause just as much confusion as no data at all: Getting too caught up in the details and losing sight of the big picture will inevitably result in failure. Only a well-engineered reporting system can ensure that each person only knows what they really need to know. Data protection is the key requirement… Of course, data protection is another sensitive topic whenever Big Data is concerned. This is because each time huge data collections emerge, there is also a temptation to exploit this data for all sorts of purposes. Even … [Read more...] about Big Data in SEO (7): Optimizing processes: saving time and money. –

share tweet share pin it e-mail share As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer Interactive, put it succinctly in a recent presentation at Distilled’s Searchlove San Diego conference, saying that search engines would be nothing without the humans who use them. So how does this human touch fit into online and the big brand conundrum? A Human Touch Humans seek products that solve their problems. Humans search for answers to issues that are relevant to their lives. Humans want information on how to get something done. Without humans performing searches, you just have an empty box on-screen waiting to be … [Read more...] about Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum –

share tweet share pin it e-mail share In the “Big Data in SEO” series I examine the seven topics that are important for enterprise SEOs. This article looks at technical on-page optimization and targeting. Since late 2011 the technical performance of a website has been a true ranking factor. And that doesn’t just mean speed. What matters is generating as few errors as possible. The Searchmetrics crawler with Big Data helps uncover the technical problems within large websites. Essentially, a website’s technology only exists to prevent it from getting in the way of the Google robot which should be able to read and evaluate any URL as quickly as possible. That, however, is not so simple, particularly when it comes to large websites. There are two areas that quickly become confusing during on-page optimization: Site Optimization: (Almost) all websites have technical issues. They are linked to sites that no longer exist, canonical tags … [Read more...] about Big Data in SEO (5): Improving performance: technical optimization. –