The e-commerce world is one that is rapidly growing, and with rapid growth comes tougher competition. This growth results in the need for constant evolution and adaptation to help your store stay ahead of the game. Fortunately, there are proven strategies you can use to more effectively drive organic traffic to your e-commerce store, run profitable advertising campaigns and increase conversion rates. We went over some of the best strategies in our recent webinar. We invited Andrey Lipattsev of Google, Elizabeth Marsten of CommerceHub, and Kevin Jones of BigCommerce to share valuable and actionable tips that you could you use to grow your online store and dominate your market. Read on to know what our experts recommend to implement to raise conversions, optimize PPC campaigns for e-commerce and make SEO and content the cornerstone of your e-commerce marketing strategy. Use SEO & Content to Drive Relevant Traffic to Your Site Blog content can be used to drive … [Read more...] about Triple Bet: How You Can’t Lose at e-Commerce with SEO, SEM & CRO
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5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are essential to your ranking success. Let’s take a look at five core features that your ecommerce platform needs to have, along with examples of platforms that offer each feature. Hopefully this guide will make it easier for you select a home for your merchandise that is capable of dominating search. Editable robots.txt files The Robots.txt file allows you to tell search bots which pages and directories to ignore when crawling your site to index it for the search engines. I bet you’re thinking it’s not a big deal if you can’t control this file, but let me show you why it matters. When a customer makes a … [Read more...] about 5 SEO features to make sure your ecommerce platform supports
6 Ways to Optimize for Searches Other Than Google
When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should be Google.But Google isn't the only search engine that people use, and it's not the only one worth optimizing for -- especially if you serve a particular niche or operate within a certain industry that may generate traffic from another angle.Alternatives for OptimizationDepending on your line of work, you might wish to include these search alternatives in your optimization strategy:1. Amazon.As BigCommerce explains, Amazon's number-one goal is to make buyers happy -- which means giving them more of what they want, and a better experience overall. To begin with, how you optimize your product listings plays a huge role in how you'll turn up in search. Make sure to fill out all categories, tags, titles, and … [Read more...] about 6 Ways to Optimize for Searches Other Than Google
Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their AdWords ads. The badge won’t be a ranking signal. “It’s an ecommerce certification that helps shoppers feel comfortable with buying online even if they don’t know the store they’re buying from,” explains Tom Fallows, group product manager at Google Shopping. “It gives them a clear and quick way to know that an online store is trustworthy.” Positive Impact On Conversions And Order Sizes Fallows says the 50 merchants that have been participating in the beta have, on average, seen their conversion rates and order sizes increase. Wayfair, for example, saw conversions increase by 1.4% and order size grow by 0.9%. Online gift shop Beau-coup saw conversions grow by 3.1% and order size increase by 5.5%. It’s likely the less well known … [Read more...] about Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
5 Steps to Launching a Profitable Google Shopping Ad Campaign
With the holidays just around the corner, now is the best time to expand your product advertising in e-commerce, which includes Google Shopping campaigns. According to RKG’s Digital Marketing Report, these types of product listing ads consistently demonstrate improved conversion rates over other forms of ads, such as text ads in search. Unfortunately, as the popularity of Google Shopping ads increases, so do costs per click. That means you’ll need to focus more on the setup and optimization of your campaigns to ensure they remain profitable while still targeting the right audience. Although product listing ads lack the option of traditional keyword targeting, they can still be optimized to help you maximize your ad campaign’s performance. In this post, I’ll show you the five best ways to ramp up your returns in Google Shopping ad campaigns. 1. Master the Feed to Google Everything in your shopping ads is fed to Google. You start out with Google crawling your … [Read more...] about 5 Steps to Launching a Profitable Google Shopping Ad Campaign