When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, … [Read more...] about 5 SEO features to make sure your ecommerce platform supports
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Instagram opens shoppable organic posts to more businesses in the US
After testing shoppable organic posts with 20 brands since November 2016, Instagram is opening up the feature so that more businesses in the US can augment their photos with product information and links to buy the items on their sites. The company is also introducing a … [Read more...] about Instagram opens shoppable organic posts to more businesses in the US
6 Ways to Optimize for Searches Other Than Google
When people think about search engine optimization, they usually want to know how to make their site rank higher in Google. Every business has a website and Google is responsible for two-thirds of all searches online... so if you're going to rank for one search engine, it should … [Read more...] about 6 Ways to Optimize for Searches Other Than Google
Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their AdWords ads. The badge won’t be a ranking signal. “It’s … [Read more...] about Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
The 7 best ad and landing page elements to boost online conversions
When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when … [Read more...] about The 7 best ad and landing page elements to boost online conversions
5 Thrilling NEW Paid Ad Features Announced This Fall
There’s nothing like the familiarity of fall. From sugar-rimmed pumpkin beers to the reds, oranges, and browns of the leaves that decorate the sidewalks as the trees begin to change, year after year, we are all guilty of “falling for fall” whether we like to … [Read more...] about 5 Thrilling NEW Paid Ad Features Announced This Fall
How to Create Winning Promoted Pins on Pinterest
Without a doubt, converting users into buyers in 2016 is an art form. If you're a business and looking for customers to buy your product, you know where the scene is. It's on Pinterest. (Unless you've made it onto Shark Tank, in which case, bravo.) Whether you've spent a … [Read more...] about How to Create Winning Promoted Pins on Pinterest
10 Point Checklist: Is Your E-Commerce Business Ready for Cyber Monday?
More consumers are shopping online than ever before. According to one study from UPS and comScore, consumers now do more than 50% of their shopping online. You can expect this figure to spike during the holiday shopping season, and you can reap the rewards of this boost in online … [Read more...] about 10 Point Checklist: Is Your E-Commerce Business Ready for Cyber Monday?
5 Steps to Launching a Profitable Google Shopping Ad Campaign
With the holidays just around the corner, now is the best time to expand your product advertising in e-commerce, which includes Google Shopping campaigns. According to RKG’s Digital Marketing Report, these types of product listing ads consistently demonstrate improved … [Read more...] about 5 Steps to Launching a Profitable Google Shopping Ad Campaign