Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content. Originally known as Google Webmaster Tools, Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. A raft of industry updates, particularly those affecting mobile rankings, has left Search Console’s list of features in need of an overhaul. Therefore, Google’s recent announcement of some ongoing and upcoming changes to the platform was very warmly received by the SEO community. These changes go beyond the cosmetic and should help site owners both identify and rectify issues that are affecting their performance. There have also been some tantalizing glimpses of exciting features that … [Read more...] about Google Search Console: What the latest updates mean for marketers
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Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
I just returned from a few weeks in the major cities of India doing seminars, meeting with various emerging technology companies and my development team for some yet to be disclosed tools. I was constantly amazed with how fast the Internet, online business and broadband connectivity is growing. I have been to India a number of times previously and even since my visit last year for the SEMPO Asia Roadshow stop in Mumbai, Internet usage in India has been growing exponentially. The Digital Divide I had the opportunity to sit on a roundtable of India’s leading digital experts all giving their opinions of where the market is going and what we as Search and Digital Marketers need to do to advance the online advertising market. The biggest question was how do we close this Digital Divide? According to the India Internet and Mobile Association of India (IAMAI) annual report released last month, online advertising in India is estimated to have reached Rs. 785 billion ($17.3 million) for … [Read more...] about Are You Ready For The Indian Internet Explosion?
It’s the Google Zeitgeist conference, Google’s big event for major partners and advertisers. Last session of the event? A talk with Google CEO Larry Page and chairman Eric Schmidt. Here’s my live blog, ending with the Page’s answer that Google has nothing to fear but Google itself. Larry says he hopes everyone is inspired by the past two days (that’s part of what Zeitgeist is about, inspirational panels). Thanks audience for business and partnerships. Talking about autobiography he was given at 12 about Nicola Tesla. “I thought I wanted to be an inventor when I grew up.” Tesla was like a mad scientist inventor. But once finished reading story, “I basically cried … you could be the world’s greatest inventor but still be a failure.” Goal since was that companies could do things. “We want to build technology that everyone loves using and really affects everyone.” Mentions Google just turning 13, how it’s … [Read more...] about Biggest Threat To Google? “Google”
Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. Moz Founder and COO Rand Fishkin discusses Google’s bias toward strong brands with Bryson Meunier. That being said, I was taken aback by his claim during the presentation that “the long-awaited dominance and bias of search results toward brands is here.” At Resolution, we work with some of the biggest brands in the world, and if Google were really favoring brands, we wouldn’t be growing as quickly as we are, with more brands than ever investing in SEO. This is also the trend globally with 47% of marketers at companies (and 69% in agencies) planning to increase SEO budgets in 2014, and just 5% planning to decrease. Why would brands need to continue to invest so heavily in SEO if Google is naturally biased toward brands? … [Read more...] about Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz