A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes. Web users are not patient. The speed of your site can make a massive difference to whether people will visit your site, whether they’ll stay on it, and whether they will come back. Not to mention whether they’ll make a purchase. A massive 79% of shoppers who have been disappointed by a site’s performance say that they’re less likely to use the site again. But what constitutes ‘disappointed’? We’re only human after all Kissmetrics research on customer reactions to site speed has resounded across the industry, but it’s not something that should be forgotten: “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” That’s a 7% reduction in your conversion … [Read more...] about Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game
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Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical. But how can you fix those issues once you’re there? This column, the second of three, will discuss the different ways to reduce the impact of images on the performance of your mobile site. You need to fix your mobile image problem. You are not alone. As detailed in my previous column, the average mobile webpage is now a ludicrous 2.2MB and this can severely impede how quickly the page loads on a mobile device. At 68% of total page weight, images are the main culprit. This column will look at the different ways to reduce the impact of image on the … [Read more...] about How to reduce the impact of images on your mobile site speed
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year. Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has given us an exclusive look at the top 100. Please note, we haven’t included any adult-entertainment websites in this list – of which there were only three. Also, as there were no major Google updates in 2015, most of these problems were “home-made by the website operators.” The insights below each domain are from Juan himself, so a massive thank you for his input. 1) Choicehotels.com In May 2015 Choice Hotels consolidated all of its domains – comfortsuites.com, qualityinn.com, comfortinn.com and many more – into the main domain of choicehotels.com. The redirects are sound but the only hazard may be the fact the consolidated domains still return a 200 … [Read more...] about Which US sites gained the highest Google visibility in 2015?
Google rolled out its Trusted Stores program earlier this month, acknowledging the importance of trust to improving online shopping experiences. Google’s Trusted Stores Program Indeed, in the announcement on their official blog, Google highlighted the conversion optimisation improvements delivered by inclusion in the program: a 2.3% increase in sales for Wayfair, and a whopping 8.6% increase for Beau-coup. Before looking at the program in more detail, it’s informative to ask why such a massive increase for Beau-coup was achieved and only a modest, but still hugely significant (in terms of bottom line revenue) improvement was achieved for Wayfair with the same change? Simple: Wayfair is a well known online brand and the 50th highest revenue generating US website online according to Internet Retailer (as noted in Google’s post). In short: it’s got a lot of trust. Beau-coup are less well known and have more to gain from associating with another highly trusted … [Read more...] about International SEO Strategy: Get Trusted Quickly
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google’s search results, we’ve set the basis that Google has a lot of click data to play around with on page one but much less after that point. And all CTR studies (that I’m aware of) show the overwhelming majority of clicks on organic listings landing on positions 1-10 (or 1-11). If we track enough keyword search terms we can begin to build a picture of where traffic is likely to arrive at by applying a CTR model such as the one above. However, taking CTR out of the equation for a second and focusing just on the keyword rankings (I can already hear an angry mob assembling at the suggestion) we can see how those rankings fluctuate over time – which will obviously affect our organic traffic. Where those fluctuations seem to occur has some interesting implications with what drives those rankings in the first place: most fluctuations occur after page three. Most of the … [Read more...] about Click-through rate (CTR) might beat PageRank for Google’s top search results