China, as the biggest eCommerce market in the world, is a highly exciting prospect for website owners. As well as huge opportunities, there are also great challenges, not least because of the cultural, linguistic and technical differences between the web in China and what internet professionals in the Western hemisphere are used to. As 8 is the Chinese lucky number and superstition plays a strong role in Chinese culture, I would like to use this blog post to share the 8 most important SEO tips for Baidu, WeChat and the other giants of the China Wide Web. This Chinese Checklist for SEO runs down the 8 most important points you need to be aware of when conducting search engine optimization in the Chinese market. 1. Don’t do SEO for transactional search terms – focus on informational keywords Sales don’t usually take place in the online shops of manufacturers or merchants, so you shouldn’t be trying to drive traffic from search engines to your online shop. Chinese … [Read more...] about Postcards from China – 8 SEO Treasures for the World’s Biggest eCommerce Market
Biggest ecommerce sites
Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical. But how can you fix those issues once you’re there? This column, the second of three, will discuss the different ways to reduce the impact of images on the performance of your mobile site. You need to fix your mobile image problem. You are not alone. As detailed in my previous column, the average mobile webpage is now a ludicrous 2.2MB and this can severely impede how quickly the page loads on a mobile device. At 68% of total page weight, images are the main culprit. This column will look at the different ways to reduce the impact of image on the … [Read more...] about How to reduce the impact of images on your mobile site speed
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year. Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has given us an exclusive look at the top 100. Please note, we haven’t included any adult-entertainment websites in this list – of which there were only three. Also, as there were no major Google updates in 2015, most of these problems were “home-made by the website operators.” The insights below each domain are from Juan himself, so a massive thank you for his input. 1) Choicehotels.com In May 2015 Choice Hotels consolidated all of its domains – comfortsuites.com, qualityinn.com, comfortinn.com and many more – into the main domain of choicehotels.com. The redirects are sound but the only hazard may be the fact the consolidated domains still return a 200 … [Read more...] about Which US sites gained the highest Google visibility in 2015?
The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten. This has been fueled primarily by innovations at Google. However, Bing is also pushing innovation rapidly and was cited by Google CEO Eric Schmidt as, their “biggest problem” and competitor. Schmidt conceded to the Wall Street Journal that, “Bing is a well run, highly competitive search engine.” While Google is dominating market share, you can bet they are keenly watching Microsoft’s every move in search. Perhaps more importantly, however, the web population has driven innovation with an increasingly diverse set of needs. Social media has become dominated, particularly in the latter part of 2010, by Facebook and Twitter. But the popularity of these social sites (the latter of which would rather call itself an “information network” than a social network) are clearly a reflection of users’ … [Read more...] about 3 Important Ecommerce Trends To Watch
As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced the launch of 8 million AMP-enabled pages, but what exactly does it mean, and how should retailers react? What are the key changes for retailers? Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this. Furthermore, Google will display AMP pages in the search results, rather than just in the carousel. It’s important to note that this update does not affect rankings directly (yet), although site speed and on-site engagement metrics, which AMP is focused on, could have an impact on your rankings. Over time, it is also possible that Google will favour sites running AMP as they will cater for the growing mobile audience too. Although AMP … [Read more...] about What does Google AMP mean for ecommerce?