Examining YouTube’s lists of most-watched music videos, top trending videos in 2018, and all seven of the winners of #TheYouTubeAd of the Year can teach marketers some important lessons that they can apply in 2019.But, it helps if you have a secret decoder ring to decipher why there are three lists – and why each one uses a different methodology to come up with the rankings.Now, YouTube unveiled its first list of the 10 most-watched YouTube videos (excluding major label music videos) along with a second list of the 10 most-watched major label music videos in December 2010.Unfortunately, these lists taught many marketers that “view count” was the only metric that mattered.But, I got my secret decoder ring back in October 2012, when YouTube started adjusting the ranking of videos in YouTube search results to reward engaging videos that kept viewers watching.In other words, YouTube replaced “view count” with “watch time.”This was a … [Read more...] about The Significant 7: Top Trending Videos & YouTube Ads of 2018
Billions premiere date 2018
Reddit released its 2018 Year in Review report which reveals the rapid growth of video content since introducing native uploads last year.Videos hosted by Reddit now receive 1.4 billion views per month, which equates to 13 million hours of video viewed monthly. That’s a growth of 38% since the beginning of 2018.Almost 70% of video consumption on Reddit is done on mobile apps, which is double the amount of mobile video views it was receiving at the beginning of the year.Reddit’s redesign earlier this year is also said to have been a significant driver in the growth of native video content.The number of videos posted natively to Reddit has surpassed the number of YouTube links shared by users.Video performance in each community varies by cultures and communication styles, the company explains:“For example, with 50% of our audience under the age of 34, “snack sized” videos––AKA short, quick-consumption clips––are a trademark of their … [Read more...] about Reddit Now Gets 1.4 Billion Native Video Views Per Month
by Jim September 20, 2018 It’s that time of year again as Jim Stewart packs a suitcase and boards a plane destined for the glitz and glamour of Las Vegas! Jim has once again been invited to speak at Pubcon 2018, the world’s premier conference for search engine optimisation and social media devotees. This year’s Pubcon expo extravaganza will be hosted at the Las Vegas Convention Centre from October 16-18 and will once again feature a who’s who of industry heavyweights and talent. Jim will join fellow speakers like Gary Illyes from Google as he shares his thoughts on SEO and Content Marketing. Pubcon offers an unrivalled opportunity to network with digital professionals from around the globe as you attend Master Training Workshops, keynote speaker addresses, learn cutting edge industry insights, and enjoy the nightlife unique to this desert oasis. Pubcon also offers the chance to mingle in the expo hall where you can meet with marketers and vendors and pick up … [Read more...] about PubCon 2018
As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on in order to stay ahead of the curve. Voice search and digital assistants Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language … [Read more...] about Seven SEO trends to watch in 2018
Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This is more than triple what they predicted for this year back in 2008, before major game-changers like Panda and Penguin even entered the equation. What’s more, the company is predicting that the SEO industry will continue to grow to an estimated $72 billion by 2018 and $79 billion by 2020. Though estimates can be fallible, this does suggest that SEO has grown even more than previously expected, with a trajectory to preserve that growth well into the future. In fact, another recent survey of 357 marketers found that more than 90 percent plan to increase their SEO budgets or keep them the same over the next year. Assuming these projections are at least … [Read more...] about The SEO industry is worth $65 billion; will it ever stop growing?