Bing vs google search

Exact-match domains are a strong factor in both engines, slightly higher in Google. Exact-match hyphenated domains appear to do better in Google, but are more frequent in Bing. Exact-match dot-com domains have the strongest correlation as a positive ranking factor. Links appear to be a stronger factor for Bing results, particularly having links from a variety of different domains. “Bing might be a little more naive in how it credits links because it hasn’t been around for 10-12 years like Google has,” he suggested. Another strong factor that affects rankings in both engines is having exact-match anchor text links from a variety of domains. … [Read more...] about SEO For Bing Vs. Google

According to comScore, Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent (May 26-30, 2009) to 15.5 percent (June 2-6, 2009). Additionally, Microsoft’s share of search result pages in the U.S. increased from 9.1 percent to 11.1 percent during the same time frame. These are great strides for the new engine; however, only time will tell its real success. Is this spike in growth merely due to the aggressive marketing push behind Bing or will the engine prove to be a legitimate “decision engine” that experiences continued adoption and retention over time? … [Read more...] about Video Search Face-Off: Bing vs. Google

Yahoo expressed optimism that the new deal would allow both companies to move ahead in a more positive yet competitive manner. Both Mayer and Microsoft CEO Satya Nadella had been working under a deal put in place by their predecessors. Now, they have a new deal they’ve both crafted with expectations they’ve directly agreed upon. … [Read more...] about Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

… [Read more...] about Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. … [Read more...] about SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more