Bing vs google search

Exact-match domains are a strong factor in both engines, slightly higher in Google. Exact-match hyphenated domains appear to do better in Google, but are more frequent in Bing. Exact-match dot-com domains have the strongest correlation as a positive ranking factor. Links appear to be a stronger factor for Bing results, particularly having links from a variety of different domains. “Bing might be a little more naive in how it credits links because it hasn’t been around for 10-12 years like Google has,” he suggested. Another strong factor that affects rankings in both engines is having exact-match anchor text links from a variety of domains. … [Read more...] about SEO For Bing Vs. Google

The same search in Google provides a completely different experience. The majority of videos are directly focused on the former President of the United States. These results are not as recent; however, they are much more relevant to the search. There is also more variety in the available results. Searchers looking for videos on Ronald Reagan would be more likely to benefit from the Google search results vs. the Bing search results. … [Read more...] about Video Search Face-Off: Bing vs. Google

Would that happen? Right now, Yahoo says it sees lots of opportunities in the space of contextual search, looking forward. Things like Siri, Google Now and contextual / predictive search in general is where innovation is happening. Aviate, which Yahoo purchased, gives it fresh tech in this area. Yahoo also mentioned vertical search as an area of interest. … [Read more...] about Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

[T]ogether with four Yale Law students, I set up a similar-sized experiment using Microsoft’s own BingItOn.com site to see which search engine users prefer. We found that, to the contrary of Microsoft’s claim, 53 percent of subjects preferred Google and 41 percent Bing (6 percent of results were “ties”) … … [Read more...] about Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. … [Read more...] about SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more