Bing vs google search

SMX Advanced kicked off this morning in sunny Seattle (yes, seriously) with a packed house for the opening session of the SEO/Social Media track, “SEO for Google vs. Bing: How Different are They?” I won’t be recapping all of the sessions I attend today and tomorrow, but will do my best to share any interesting info that comes out of SMX Advanced. (Oh, and I will be live-blogging the two keynotes.) Janet Miller of Search Mojo opened the session with what she described as a “big picture” look at the differences between the two engines. She explained that, for some of her company’s clients, Bing outperforms Google for various key metrics like page views per visit, time on site, etc. She outlined some of the differences in how Google and Bing display search results, ending with a look at Bing’s unique “Document Preview” — the tool that shows content from web pages in the right side of Bing’s search results. Janet says Bing … [Read more...] about SEO For Bing Vs. Google

Is there anything more visually appealing than Microsoft’s new search engine, Bing? The engine greets you with spectacular landscape images, complemented by a wealth of historical information and interesting facts. These compelling bits of information also lead you to other areas within Bing, such as the video results page. The Bing homepage is a great place to be if you happen to be a video site that is closely aligned with one of these featured destinations. However, what if you are not the video site that is linked to the beautiful architecture of Prague, for example? How can you ensure your videos are included within Bing’s search results? To start, advertisers may submit their Web sites and sitemaps to the MSNbot through Bing’s Webmaster center. Additionally, webmasters have access to tools that assist them with indexation and optimization, including: Robots.txt Validation Tool – Checks for incompatibilities with MSNbot to assist with indexation HTTP … [Read more...] about Video Search Face-Off: Bing vs. Google

Under the old deal, Yahoo had to carry Microsoft’s Bing’ ads on desktop. On mobile, Yahoo had flexibility to sell as it likes. Over the past year, Yahoo has made great use of this by launching its Yahoo Gemini platform that allows a single place for advertisers to buy mobile search and native ads. Now Yahoo has more flexibility on desktop. Under the new deal, 51% of its desktop search traffic has to carry Bing ads. The rest can carry ads however Yahoo likes — either from its own Gemini system or other partners. The biggest likely external partner would be Google, which has expressed interest in the past. Google originally wanted to be Yahoo’s partner before a deal with Microsoft was put into place, but that idea came to a halt in 2008 after the US Justice department threatened antitrust action. Yahoo told Search Engine Land that it is looking to likely extend Gemini to handle desktop search ads. As for partnering with Google, it’s possible but not … [Read more...] about Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

A new study appearing on the “Freakonomics” blog aggressively disputes the claim that people prefer Bing to Google and especially the statistical contention that they prefer the search engine over Google 2:1. In an article explaining the study, law and economics professor Ian Ayers argues that the Bing television and related media campaigns based on the Bing It On challenge constitute deceptive advertising. Ayers says the 2:1 claim comes from a study of just 1,000 users. Using Mechanical Turk, he sought to replicate it with help from students at Yale Law School where he teaches: [T]ogether with four Yale Law students, I set up a similar-sized experiment using Microsoft’s own BingItOn.com site to see which search engine users prefer. We found that, to the contrary of Microsoft’s claim, 53 percent of subjects preferred Google and 41 percent Bing (6 percent of results were “ties”) … We also interjected a bit of randomness into our study to test … [Read more...] about Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option? Visually understanding your site structure and external link weight impactOct 5, 2017 by Dave Davies Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. Audiences to employ for extra online marketing bang!Oct 5, 2017 by Mona Elesseily Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. Bing Ads rolling out Dynamic Search Ads to US and UKOct 5, 2017 by Susan Wenograd Advertisers can now … [Read more...] about SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more