In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause. I mean, would we have a Google Disavow Links Tool if Bing hadn’t released one first? Maybe; but I still applaud Bing for catering to SEOs. Bing Webmaster Tools has a lot to offer, and in this post, I aim to profile all of its major features. This information comes from both Bing documentation and firsthand experience. Adding & Verifying A Website Adding a site to Bing Webmaster Tools is easy. After logging in, enter the URL for your site’s home page and click the “Add” button. From there, you’ll be directed to a screen to enter basic information and a sitemap URL. Before you can begin maintaining your site and viewing data, the website must be verified. After adding a site, “Verify Now” will appear, giving you three options for … [Read more...] about The Ultimate Guide To Bing Webmaster Tools
Bing webmaster center blog
Ironically, the trade group that created the Cyber Monday concept had its own CyberMonday.com site lost in cyberspace this week. Lost, that is, if you tried to use Bing to find it. The site, along with some Black Friday deals sites, have been deliberately dropped from Bing as being too “thin” in content. Bing’s Version Of The Google Panda Update If “thin is bad” sounds familiar, that’s because Google kicked off this trend earlier this year. The Google Panda Update was a change in how Google ranked web pages, designed to penalize pages deemed to be content-light. Google’s change didn’t remove web pages. It just meant that pages deemed thin had less chance of ranking well. In contrast, Bing’s change is more dramatic. It has completely removed some sites deemed thin from its search engine. CyberMonday.com: Loved By Google, Banned By Bing Consider the case of CyberMonday.com. The site is run by Shop.org, the digital division of the … [Read more...] about Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday
In 2009, Google proposed a standard for crawlable AJAX. A few months later, that standard went live and while I thought it was great Google was providing options to content owners to ensure their sites were indexed well, I noted at the time that “this method doesn’t work for search engines other than Google. So if you care about getting this content indexed by Bing and Yahoo!, you’ll want to explore other methods.” It’s possible that’s now changed. A few weeks ago, as part of a set of updates, Bing Webmaster Center launched crawl settings, which enable site owners to set the crawl rate of BingBot by time of day. (You get to this option by selecting Crawl > Crawl Settings.) You can see in the screenshot provided in their blog post that a checkbox below the crawl rate grid has a heading titled “Site is AJAX Enabled” and is labeled “Configure Bing for Ajax site crawling”. The only mention in the blog post was that the crawl … [Read more...] about Bing Now Supports Google’s Crawlable AJAX Standard?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of capturing market share from the #1 player is an impossible dream. He suggests that, since the online division has been “bleeding rivers of cash with little to show for it” for many years, it might be time for Bing to give up altogether. I would grant Bing a little more gravitas and a little more time. With new management at the top and guidance by its founder, maybe Microsoft’s Bing will become the little engine that could. Remember, folks, Google may not always be the only show in town. While Google is powerful, successful and trusted worldwide, it’s had legal problems in Europe and could have more in the future with Glass. Who’s to say the US government … [Read more...] about Can Bing Be More Competitive In Search?
Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process of organic discovery can be slow and spotty, so it’s hardly any solace to sites that publish hundreds of new pages a day, or publish extremely time-sensitive content such as news articles, or publish a huge amount of specialized digital media content such as video. Even with the continuing improvements in organic search for discovering your content, it still takes time for search to find it all. It takes patience on your part, and in many cases, the content found in a crawl has inadequate context to the needed, relevant keywords that make it discoverable to searchers. Wouldn’t it be cool if a webmaster could just identify a list of content pages you wanted the search engines to crawl, telling them “these are the most important content pages on my site,” and in some cases, even offering a little bit of keyword context to it? Well, great … [Read more...] about A Primer On How To Get The Most Out Of Sitemaps