With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of this year, 22 percent of e-commerce orders in the US were driven by organic search traffic (vs. 20 percent coming from email and 19 percent from PPC): Coincidentally, in Econsultancy’s Technology for Ecommerce Report 2015 (based on a survey of 600+ client-side and agency e-commerce professionals), “in-built SEO capabilities” was stated to be one of the most critical functionalities to be taken into consideration when selecting an e-commerce solution: The reality is that although many e-commerce platforms come with SEO-related functionalities built in, these won’t be optimized by default. These functionalities will help ease the … [Read more...] about Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Black friday origins name
We are now just days away from the “official” start of the 2010 holiday shopping season with those two notorious leading economic indicators, Black Friday and Cyber Monday, ready to jump-start the season even before we’ve cleared the table from our Thanksgiving dinner. I am going to go out on a limb here and predict that we will soon be bombarded with round-the-clock jingles that call us to worship at the temple of unbridled consumerism. This is a column on paid search, so I’ll spare you a rant on the over-commercialization of Christmas even after I’ve heard the Overstock TV commercial (“O, O, O, the great big O”) for the four hundred billionth time. Instead, I’d like to spend a little time talking about the economic impact of aggressive Black Friday and Cyber Monday promotions. It is all well and good to try to beat your all-time single day sales records and get a head start on the Christmas selling season, but I suspect that many of … [Read more...] about Black Friday? Bah! Cyber Monday? Humbug!
Thank goodness it’s Friday!! Before we set off for the weekend, let’s have a look at the fabulous PR campaigns circulating the web this week. Netflix’s original horror list I’m not afraid to admit that I’m a bit of a wuss when it comes to horror films and have been known to turn them off before the movie has even finished! I am obviously not alone in this as Netflix has just revealed the top ten horror movies their viewers are too scared to watch all the way through. Using their own data, the tv entertainment giants have analysed the horror films where viewers switch off after watching at least 70% – suggesting that they are too scared to watch the whole film. The Conjuring, Cabin Fever, and Piranha were among the ten horror films viewers are too terrified to finish. Source This is great PR campaign by Netflix, by using their own data they have created a campaign which naturally piques the interest of everyone – whether you enjoy the adrenaline … [Read more...] about Horror lists, Black cab blackspots and Breakfast at Carluccio’s – our favourite PR campaigns for the week.
With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. Based on data from more than 1 billion abandoned carts, we know that Tuesday is the ‘worst’ day of the week for cart abandonment. Fewest abandonments happen on a Saturday between 8 and 9pm, while abandonment is lowest around Christmas and similar sale periods, as people have less reason to delay purchases. Add to cart rates are highest on desktop and tablet devices (10.4% and 10.3% respectively). Overall conversion rates were 2.5% for Q3 2016. Unexpected shipping costs, perhaps revealed late during checkout, are the number one reason cited for cart abandonment. Other key issues include making customers register before they checkout, concerns about security, and confusing checkout … [Read more...] about Seven Fascinating Stats on Ecommerce and Cart Abandonment
Tell me if this sounds familiar: You decide on a blog topic, do all of the necessary research, maximize the article’s SEO potential, click publish, and share the blog post across social media. But then, as soon as it’s published you think, “Well, now what do I write tomorrow? Next week? Next month?” Maybe you relate more to this scenario: You plan your content calendar months ahead of time with a variety of topics for your team to write. But after looking at your content calendar, you learn the topics being covered are repetitive and getting stale. The question then becomes: “How can I brainstorm and write blogs that are fresh and relevant to my business and my target audiences?” (Keep reading below.) HubSpot’s most recent data shows the more frequently a company blogs, the more inbound traffic they receive – regardless of company size. Both B2B and B2C companies see an increase in traffic the more frequently they publish. You may be … [Read more...] about 3 Questions to Come Up with Better Blog Post Topics