The best way to handle out-of-stock product pages, in case they might be back in the future, is to leave the page as indexable and add an “out of stock” notice, as well as a form to be alerted when the product is back in stock, while offering similar alternatives. That way, you will be able to keep the potential rankings that the page might have earned over time while providing a good user experience. … [Read more...] about Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Black friday origins name
I am going to go out on a limb here and predict that we will soon be bombarded with round-the-clock jingles that call us to worship at the temple of unbridled consumerism. This is a column on paid search, so I’ll spare you a rant on the over-commercialization of Christmas even after I’ve heard the Overstock TV commercial (“O, O, O, the great big O”) for the four hundred billionth time. … [Read more...] about Black Friday? Bah! Cyber Monday? Humbug!
Millennials go mad for Easter Avocados Last week we reported that Virgin trains offered a deal on travel cards for those who posted pictures with Avocados. While the stunt received mixed reviews, Waitrose’s’ Easter PR stunt has shown that millennials are actually a little mad for the green stuff. … [Read more...] about Horror lists, Black cab blackspots and Breakfast at Carluccio’s – our favourite PR campaigns for the week.
The March 9, 2015 publish date of the tax refund article was right in the middle of tax season, and a prime time for taxpayers to receive refund checks. If I had written the article in the summer or around Christmas, it wouldn’t have made as much sense or received as many page views. Even posting it too far into tax season wouldn’t have been as effective. … [Read more...] about 3 Questions to Come Up with Better Blog Post Topics