Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to guarantee your business has a successful Black Friday that will carry into the rest of the holiday season. Read on to find out what to incorporate into your Black Friday marketing plan right now before the holiday hits! Email Marketing: Thank Your VIP Customers and Create a Sense of Urgency This is the number one strategy on the list because it’s one of the most important strategies to implement for Black Friday marketing. Email marketing can be an incredibly effective way to get the word out about holiday promotions and to reward loyal customers, as long as you know how to stand out in your customer’s’ inbox. No doubt they’re going to be inundated with holiday retail emails, and you don’t want to end up in … [Read more...] about Black Friday Marketing Campaign Strategies
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Finding Black Friday deals can be a hassle when you are busy. If you are using SEMrush for your SEO needs, why not use them for your shopping needs as well? I decided to use the Topic Research tool to think outside of the box: finding the best Black Friday Deals (you can also do this for Cyber Monday). The content ideas are shown in the form of cards with subtopics. You might ask, why is this process better than just Googling something? Well, our Topic Research tool pulls subtopics that rank the highest on the SERP for your seed keyword and also takes backlinking into effect. Google only looks at how many Web pages link to a particular site to determine its relevance. How to Use the Topic Research Tool Type your seed keyword into Topic Research, and you will see a dashboard with the most popular subtopics posting about related topics. Each topic card will show you the top 3 headlines for the main keyword. You can expand this number to the top 10 headlines and titles by … [Read more...] about Find the Best Black Friday Deals Using SEMrush!
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way. Today and for the next few days people will be using a wide range of tools and resources — hopefully not pepper spray — to help them determine what and where to buy to get the best prices on items on their holiday shopping lists. This year there are more tools, sites and mobile apps than ever it would seem. Indeed, there’s just no way to deal with all the online shopping sites and apps comprehensively in one post, but here’s a sample of what’s out there. Search: where it all starts … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure shoppers, have now succumbed to selling on “gray Thursday,” opening their stores on Thanksgiving day itself. With good reason: sales rung up over the Thanksgiving day holiday account for as much as 5% of annual revenues for many retailers. And then there’s cyber Monday, where online retailers entice shoppers who aren’t tapped out or exhausted from splurging at the mall over the holiday weekend. Increasingly, the lines between Black Friday and Cyber Monday are blurring, according to recent research from Nielsen. They found that 51% of consumers would be shopping online on Black Friday, with 46% shopping on … [Read more...] about The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords.There are three types of keywords included in this experiment:“black friday deals”“black friday deals”,“black friday deals”And variants of the aboveThe ad will show at the top of search results and be included as part of the ads that have promotion extensions.Promotion extensions show special offers as an extension to the main ad, without needing to create new ads.In other words, a Black Friday promotion extension can be easily appended to an existing ad.Here is an example of how it will look:Google stresses that now is the right time to get these deals in front of customers.In an email statement, a Google spokesperson revealed:“100% of searches for “Black Friday” last year happened between November … [Read more...] about Google Ads Introduces Special Black Friday Ad Format