If your business is purely based online, then spending the extra time and money to really concentrate on e-commerce marketing strategies will be well worth it for your budget. Intersect Retail suggests starting promotions earlier than traditional brick and mortar stores in order to give yourself an advantage over the competition (just as BarkBox did in the photo below). Make sure your SEO strategy is up to par and that your keywords are relevant. … [Read more...] about Black Friday Marketing Campaign Strategies
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Competitive Insight Whether you are a large E-commerce store or a small, local mom and pop shop, you are still able to see the ads your competitors are running, and their content for the upcoming holiday season. One of the ways to do this is to find out whether your competitor has any articles on the topic you plugged in and check if you have similar content or ads to compete with. … [Read more...] about Find the Best Black Friday Deals Using SEMrush!
Today and for the next few days people will be using a wide range of tools and resources — hopefully not pepper spray — to help them determine what and where to buy to get the best prices on items on their holiday shopping lists. This year there are more tools, sites and mobile apps than ever it would seem. Indeed, there’s just no way to deal with all the online shopping sites and apps comprehensively in one post, but here’s a sample of what’s out there. … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
Shopzilla. Like Google, Shopzilla is both a longtime veteran and also offers a broad array of choices for searchers. Shopzilla began life as Bizrate in 1997 and morphed into Shopzilla in 2004. Today the company operates a number of comparison services, showcasing over 100 million products from tens of thousands of retailers from sites it operates including Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher and SparDeinGeld. … [Read more...] about The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
“black friday deals”“black friday deals”,“black friday deals”And variants of the aboveThe ad will show at the top of search results and be included as part of the ads that have promotion extensions. … [Read more...] about Google Ads Introduces Special Black Friday Ad Format