Chances are you’ve heard about HBO’s latest hit, Westworld. However, for those of you haven’t, here’s a quick refresher (sans spoilers): The series is based on a 1973 film of the same name that features a futuristic wild west theme park which caters to the dark desires of its wealthy guests. It’s inhabited by highly realistic – and intelligent – robots, and their interactions with the guests allow the show to explore some moral gray areas. When entering the park, guests pick out their own outfits complete with the choice between a white hat or a black hat – a not-so-subtle nod to whether or not they’ll choose to play the hero or villain later on. Marketers face a similar choice when outlining their inbound marketing strategy, specifically when it comes to generating traffic through links. Like guests that enter Westworld, marketers must choose between white hat or black hat link building strategies to elevate their content marketing … [Read more...] about White vs. Black Hat SEO: What is the Difference?
Black in black friday
Sector insights You may not be thinking about Christmas as summer’s only just coming to a close, but if you’re a retailer, you need to be preparing your holiday strategy now. Christmas shopping really kicks off in November, with Black Friday sales creating a buying frenzy. But consumers won’t be waiting until the actual day to find the best deals, they’ll be on the lookout weeks before. How can retailers ensure they are present not only on the day, but for that all important research phase too? Using data from our new Black Friday report, and our tried and true PIPR strategy, we look at the most popular Black Friday retail category – electricals – to show how to create a foolproof strategy for any seasonal event. ‘Seasonal evergreen’ trends Electrical products have high search volume all year-round, with peaks at the same time year on year, so the strategy is a little different from sharp peaking seasonal trends, such as … [Read more...] about Black Friday trends: planning your electrical product strategy
If you have been in the SEO industry for any length of time, you know there is a definitive line drawn in the industry sand.On one side are black hats.On the other? White (or gray) hats.Nothing can draw a group of SEO professionals into a debate faster than mentioning to the other side that your way is better.But when we talk about the multiple “hats of SEO,” just what are we talking about?Hats. Hats. All the Hats. First, let’s make sure we’re all on the same page: the types of “hats” in SEO are neither good or bad.Hats simply represent philosophies used by SEO professionals and how closely the tactics they use follow Google’s Webmaster Guidelines.You are free to choose which hat you think works best.Well except for “asshats,” but we’ll get to that later.The color of an SEO “hat” is just an indicator of what tactics you use to rank sites. Nothing more.White Hat SEOSo, what is “white hat” SEO?Do you 100% … [Read more...] about SEO Tactics: Black Hats, White Hats, Gray Hats & ‘Asshats’
In the annals of man-dom, there is the story of the illustrious black book. The black book is the repository of female phone numbers, those accumulated from years going out to the bars, meeting new people, and overall, pursuing a mate of the opposite sex. Functionally the black book concept has died, because electronic storage has allowed us to hold thousands of phone numbers in the cloud, whether they be female, male, friend, family, or potential mate. However, the idea of it is something that persists, and is functional even in the Internet marketing realm. Originally, black books were separate storage documents for phone numbers of people you wanted to contact, but did so sparingly because they were not of immediate need for you, and also, due to the nature of the requests. If you constantly harassed these people in the black book, either one of two things would happen: you would eventually enter in a relationship with the person, thus breaking the need for them to be in the black … [Read more...] about Why Every SEO Needs A Little Black Book
The black hat SEO flies under the radar. He doesn’t want to attract too much attention — he knows attention brings bad things. Essentially he lives in the shadows. He doesn’t speak at conferences. He doesn’t publish articles. He hangs out with other black hats at conferences and road trips. In my opinion, an affiliate-oriented conference like Pubcon or Affiliate Summit is much more up his alley than traditional search marketing conferences like SMX West. Regardless of the conference, the real intel is obtained via networking — especially when booze is involved. No black hat is stupid enough to share their secrets in public. The black hat SEO believes a healthy dose of paranoia is an essential ingredient to black hat longevity. He thinks trusting Google with your email, documents, or analytics is insane. When he approaches a Google employee to ask a question at a conference, he makes sure his badge is turned over. The black hat SEO is the king of … [Read more...] about The Secret Life Of The Black Hat SEO