Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions. A question remains for those of us in the search marketing and social media world—how will these tablets incorporate the use of social media? The Apple iPad and other tablets like the HP Slate and the Amazon Kindle are finally providing affordable mobile connectivity to the internet for those who may have not seen a need for an internet-capable phone. With a bigger screen, touchscreen QWERTY keyboard (and the ability to attach a full-size apple keyboard) and iLife capability, tablet devices are making it easy for older consumers and businessmen and women to justify purchasing an iPad instead of an iPhone, Blackberry, or Palm Pre. While the price point is above some netbook computers (especially the Acer brand), the iPad exemplifies the … [Read more...] about The iPad As Platform For SEM & Social Media Marketing
Blackberry link has stopped working
Over the course of four jam-packed days last month, local search professionals from across the country and around the world gathered in Las Vegas for the inaugural Local Search Association annual conference, “Search Starts Here.” As the theme suggests, the goal of this year’s conference was to explore how local search companies are leveraging new opportunities in online and mobile search to drive leads for local businesses. With consumer preferences shifting to these new areas, we were interested in developing a better understanding of how the industry is responding to a growing desire by local businesses for integrated advertising strategies, and greater, more transparent results. That said, we also wanted to discuss how print continues to provide local businesses with a strong stream of quality leads. Both local search providers and their small business customers can benefit from a stronger grasp of where the industry is heading and growing trends among their peers. … [Read more...] about 6 Key Takeaways From The Local Search Association’s Inaugural Conference
It’s Christmas Eve! Santa Claus is on his annual trip of delivering presents to good little boys and girls around the world. Time also for our annual tradition, telling you how to track Santa using the internet, by smartphone and even through good old-fashioned voice telephone calls. NOTE: If you’re looking for the latest information on Santa tracking for the current year, see our Your Guide To Santa Trackers page. NORAD: One-Stop Shopping For Santa Tracking This is my seventh year writing about ways to track Santa. When I started in 2005, there were a variety of different services. Since then, most of these have disappeared, unable to match NORAD Track Santa. NORAD is the US-Canadian military organization that tracks missiles and other potential threats from the sky. But on Christmas Eve, the group tracks not a threat but a treat, Jolly Old St. Nicholas and his eight reindeer. Or nine, if the conditions call for Rudolph to light the way. NORAD began tracking Father … [Read more...] about The 2011 Santa Tracker Review, From NORAD To Your Phone!
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the Steve Jobs biography written by Walter Isaacson, where Jobs was so upset about Google’s Android operating system — and the theft from Apple that he viewed it to be — that he said to Issacson in early 2010: I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this. Maybe Jobs was willing to go thermonuclear on Android, but that didn’t translate into going thermonuclear on Google’s search products. As I explained last year, Jobs renewed search deals with Google even after making that statement, keeping Google as the … [Read more...] about Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
Prior to the FIFA World Cup in Brazil last year, shoppers at a busy bookstore in Sao Paulo that specializes in literature for children were invited to read bedtime stories before they left the shop. The shoppers were enthusiastic about putting on their warmest and friendliest voices, which were recorded on their Android, iOS, or Windows-powered smartphones. The customers of PanaPaná were likely to be adults looking for a new entertaining or educational title for their children. However, the bedtime stories they recorded on their smartphones were not for children in their families; they were actually intended for children without families. The stories were recorded on the popular mobile messaging application WhatsApp, and they would later be played for the enjoyment of children under the care of Casa de Criança Santo Amaro, an orphanage located in Sao Paulo. The WhatsApp storyteller project was a collaboration between an advertising agency, a non-governmental organization … [Read more...] about What’s Up With WhatsApp Marketing Outside of the US?