Part of the mass appeal of WhatsApp is that it is a cross-platform network that was truly “born mobile,” even more so than Twitter or Facebook. Linking user IDs to existing mobile numbers is also a nice touch; however, the fact that WhatsApp presents an attractive alternative to the short message service (SMS) and instant messaging (IM) protocols is good enough to understand its charm among users not just in Brazil but also across Latin America and Asia. … [Read more...] about What’s Up With WhatsApp Marketing Outside of the US?
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Looking at all that, Apple might decide that it makes sense to stay with Google in various ways. After all, Google seems to be generating hundreds of millions to perhaps billions of dollars for it. Google’s almost certainly generating more revenue for Apple than any other search partner and has a proven record (that’s important; ask Yahoo how that Bing deal worked out). I wonder if Google is potentially one of Apple’s biggest revenue-generating partners period? … [Read more...] about Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
If you don’t have the plug-in, you’ll be shown a map of Santa’s journey around the world. NORAD uses radar, satellites, fighter jets and SantaCams to plot this map. For those with the plug-in, to reach the map, click on the “Track Santa On Google Maps” button above the map or go to the map page: … [Read more...] about The 2011 Santa Tracker Review, From NORAD To Your Phone!
“Most of us have moved into SEM so we’re looking at cost per click and cost per lead,” said Ray. “We’ve made real learning around pay per call. Now the whole conversation has changed. What kind of call is it? … How long was the call? … Was it a local call? We’re working with customers to really figure out what makes them comfortable about the calls.” … [Read more...] about 6 Key Takeaways From The Local Search Association’s Inaugural Conference
The iPad is just another mechanism for people to communicate from anywhere—the airport, coffee shops, long car rides—wherever. Because it already supports iPhone applications like Facebook Mobile and TweetDeck, it will be easy for social media users to integrate the iPad into their everyday online social media activities. However, even though this is a mobile device, it may not be as logical to bring an iPad out of a bag or purse while in a business where texting and using a cell phone is more acceptable, like while standing in line in the grocery store or waiting at a stop light while in traffic. However, the iPad’s size may be just right for those looking for a mobile device that can allow them to do (and see) more on a bigger screen and with an attached keyboard. … [Read more...] about The iPad As Platform For SEM & Social Media Marketing