Google has made a lot of changes recently, including rolling out many SERP formats to see what works best for its users. But not all the updates are so user-oriented. One update shows us that profits still important, matter so get ready to get interrupted by audio ads while listening to music online. We will review all the changes, Google tests, and news below. As you can see, we have a bunch of things to talk about here. But before we even move on, don’t miss out on our weekly Search Marketing Scoop podcast on YouTube Live. Andy Drinkwater, a prominent SEO consultant, and AJ Wilcox, B2Linked Founder, are this week’s experts who are discussing all the latest Google news and what is behind each headline. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android Now when you've heard some expert opinion on the latest biggest news, dive into the full story. GOOGLE SEARCH NEWS Testing a New Explore Feature on SERP … [Read more...] about Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends
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Over the past few weeks, Google rolled out an impressive number of new services and apps to make our busy lives easier and more organized. From Google Tasks to Android Chats, it seems like Google is almost ready to cover it all. But let’s hear what our experts - Arianne Donoghue, the Strategy Director at Epiphany Search, and Aleyda Solis, Founder at Orainti - have to say about the biggest headlines that impact our digital future on our Facebook live broadcast of Search Marketing Scoop podcast, today at 12:00pm EST. Tune in to get some real insights and share your biggest concerns in real-time. And most certainly read on to learn about the new video ad format to reach a wider audience, see how you can Talk to Books with Google, and how to make sure you are using Gmail’s potential to its fullest. GOOGLE SEARCH NEWS Google Updates Its Core Search Algorithm Google has announced that it updated its core search algorithm. This is a routine, broad update that was released on 16 … [Read more...] about Google News Digest: Introducing a Revamped Gmail, Google Tasks and New Video Ads Format
Forget PageRank, at least if you’re a news publisher looking to do well in Google News. Google’s news service doesn’t rely on the same algorithm used by “regular” Google, of which PageRank is a part of. Instead, Google News taps into its own unique ranking signals, which include user clicks, the estimated authority of a publication in a particular topic, freshness, geography and more. In this, the third part of a wide-ranging interview I held with Josh Cohen, business product manager of Google News, a look into how Google News ranks content. Also be sure to read the first two installments: You may also find this related overview article I’ve written of interest: How Search Engines, Aggregators & Blogs Use News Content. How’s Google News Work? One complaint put out by some news publishers, probably most dramatically by Italian papers that requested a government investigation in August, is that Google doesn’t provide enough transparency … [Read more...] about Google News & Ranking Stories
Like it or not, lots of people search for nude celebrities on Google. But with Google’s new Google Instant Search, those inclined to seek celebs in the buff have to figure out their queries without any help from Google. The same is true for those interested in nude beaches, famous nude artwork or “innocent” topics such as the Naked Brothers Band and nude lipstick. Below, a closer look at pros and cons to Google Instant’s filtering, including a nod’s to George Carlin’s famous “Seven Words You Can Never Say In Television” bit. A Good Reason To Filter Adult Terms As we’ve covered, Google Instant omits suggestions for terms it considers pornographic in nature. That’s been a long-standing policy for the predecessor to Google Instant, Google Suggest (also called Autocomplete), a feature which suggest things people might want to search on as they type in the search box. Google Instant makes that policy even more important, since now … [Read more...] about The Five Words You Can Never Suggest On Google Instant
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Below, a review and some fact checking of the paper. You'll find the paper here, if you wish to read it directly. I've had a run through today (it's long, 44 pages) and some email exchanges with FairSearch spokespeson Ben Hammer. Here's my take so far. Google & The Monopoly Question The first 10 pages are generally devoted to saying that search is important and that Google has either monopoly power or is dominant in the area. Google would disagree with neither of these conclusions. In the US Senate hearings, even Google chairman Eric Schmidt agreed that Google had such dominance as to be deemed having monopoly power, which means it it has to exercise special care not to be seen as abusive, a limitation its competitors don't have to worry about. For example, much of of … [Read more...] about Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?