The 2016 holiday shopping season has been one for the record books as far as online sales are concerned, with Black Friday and Cyber Monday sales reaching new heights. But according to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. The firm, which collects and analyzes sales from leading retailers that provide it with weekly point-of-sale data, says that the fifth week of the holiday shopping season “brought the customary post-Black Friday lull, along with deeper discounts and more abundant week-long deals than in the past.” As NPD’s Chief Industry Analyst, Marshal Cohen, explained, “Bigger discounts mean deeper holes to climb out of to match last year’s sales numbers.” The NPD Group says that total dollar sales were down 5% this year in fifth week of the holiday shopping season, which includes Cyber Monday. Only one merchandise category, athletic … [Read more...] about Heavy discounts and post-Black Friday lull create challenges for retailers
Blue firms 2018 black friday
This Thursday is the US Thanksgiving holiday, so Friday marks the official start of the holiday shopping season for a large percentage of US consumers. Infamously known as “Black Friday” (for profit potential), many “big box” retailers will open at midnight or in the early morning hours to long lines of consumers hoping to capture deals on limited supplies of heavily discounted consumer electronics, toys, apparel, and so on. Indeed, Black Friday shopping has become something of a sport for people who are willing to brave the crowds, lines, and frequent “bait-and-switch” retail tactics. The following Monday was dubbed (by Shop.org) “CyberMonday” in the hopes of capturing some of the same behavior and buzz associated with the start of holiday shopping. Over the past several years, Black Friday promotions have become critical for retailers in building excitement and early momentum to help kick off holiday sales. It’s somewhat analogous … [Read more...] about Black Friday, Inventory Data, And Local Shopping
Sector insights Emily Hogarth, 23 Jul 2018 This summer, Amazon’s made-up discount holiday ‘Prime Day’ yet again had consumers and retailers going mad for online discounts. Prime Day started in 2015 as a summer rival to November’s Black Friday discount holiday, and since then has completely outgrown Black Friday. With $2.41bn in sales, Amazon’s Prime Day has become the main shopping holiday of the year. What is Amazon Prime Day? Prime customers can benefit from slashed prices, with new deals cropping up almost every 5 minutes throughout the day and a half extravaganza. An incentive, and a perk of Prime-dom. (If you’re cheeky, you’ll start your 30-day free trial of Prime on the day and reap the sweet sweet rewards…) Prime Day 2018 was so popular that the US site crashed just 5 minutes in! This only goes to show the growing popularity of Prime Day. Amazon also had other troubles this Prime Day, with many European workers choosing to stage a … [Read more...] about What’s more valuable: Black Friday or Prime Day?
We are now just days away from the “official” start of the 2010 holiday shopping season with those two notorious leading economic indicators, Black Friday and Cyber Monday, ready to jump-start the season even before we’ve cleared the table from our Thanksgiving dinner. I am going to go out on a limb here and predict that we will soon be bombarded with round-the-clock jingles that call us to worship at the temple of unbridled consumerism. This is a column on paid search, so I’ll spare you a rant on the over-commercialization of Christmas even after I’ve heard the Overstock TV commercial (“O, O, O, the great big O”) for the four hundred billionth time. Instead, I’d like to spend a little time talking about the economic impact of aggressive Black Friday and Cyber Monday promotions. It is all well and good to try to beat your all-time single day sales records and get a head start on the Christmas selling season, but I suspect that many of … [Read more...] about Black Friday? Bah! Cyber Monday? Humbug!
The economic Grinch is threatening to steal Christmas this year, but there are some things local businesses can do to avoid getting coal in their stockings this holiday season. Here are three tips for punching up your online local marketing presence, just in time for Black Friday and the Cyber Mondays to follow. For brick-and-mortar stores, everyone knows that the biggest holiday shopping day is typically “Black Friday”, the day after Thanksgiving when many start their gift shopping, helping propel retailers firmly into the black. For online retailers, the greatest shopping frenzy hits on each of the “Cyber Mondays” following Black Friday, as people turn to the internet to research products and shop from home, work or school. Performics has had some great graphs of the Cyber Monday effect for the past few years: There’s still some time to punch up your online promotion efforts before holiday shopping goes into full swing. Your internet presence can … [Read more...] about Three Ways to Kick Up Your Local Marketing In Time for Black Friday & Cyber Mondays!