Some analysts predict that this year’s Super Saturday, the last Saturday before Christmas, has the potential to produce more sales than Black Friday, and with cold weather blanketing much of the country, it would not be surprising if many of those sales take place online instead of offline. … [Read more...] about Heavy discounts and post-Black Friday lull create challenges for retailers
Blue firms 2018 black friday
Black Friday deals have historically been published in newspaper inserts, but increasingly websites such as bfads.net have also arisen to offer a sneak preview of deals. One might have expected the rise of e-commerce to dampen the enthusiasm for Black Friday somewhat – but it hasn’t. Some of the most affluent shoppers – those most often associated with e-commerce purchase behavior – are on record planning to be in the store on Friday morning. According to a poll conducted by the Maritz Retail Research Group, “44 percent of those with household incomes between $75,000 and $100,000 [are] planning to shop on Black Friday.” … [Read more...] about Black Friday, Inventory Data, And Local Shopping
What is Amazon Prime Day? Prime customers can benefit from slashed prices, with new deals cropping up almost every 5 minutes throughout the day and a half extravaganza. An incentive, and a perk of Prime-dom. (If you’re cheeky, you’ll start your 30-day free trial of Prime on the day and reap the sweet sweet rewards…) … [Read more...] about What’s more valuable: Black Friday or Prime Day?
Your costs are probably higher than you originally planned. When competition heats up you may incur additional hidden costs that probably did not get factored into your pricing calculations. These include higher CPAs caused by higher CPCs as you try to muscle your way to the top ad spots, increased payrolls caused by overtime and temporary workers, and expediting surcharges you may need to pay to ensure that you have your inventories, product collateral in-house and your website updates and shopping cart deadlines are met. These types of unplanned charges often don’t show up until a month later and can take a real chunk out of your profits. … [Read more...] about Black Friday? Bah! Cyber Monday? Humbug!
There’s still some time to punch up your online promotion efforts before holiday shopping goes into full swing. Your internet presence can influence not only internet retail efforts if you’re an ecommerce-enabled site, but also how many customers you may get at your brick-and-mortar store. These tips can help with both. … [Read more...] about Three Ways to Kick Up Your Local Marketing In Time for Black Friday & Cyber Mondays!