Did you ever meet the captain of SEO? If not, you can, he is from Hội An in Vietnam - he has a boat named Captain SEO. Eli Schwartz, an SEO I've known for a long time shared the photo on Facebook and said I can share it here.I bet many of you never met Captain SEO?This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about The Captain SEO From Vietnam
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” It’s great, you should try it… Although after repeatedly attempting it again this morning, Siri’s response has become terribly withering. And that’s about my total experience. However, as of October 2014, 55% of US teens and 41% of US adults use Google voice search more than once a day and the use of mobile voice search more than doubled between 2013 and 2014, according to a study from Northstar Research. The study also reveals that 56% of adults use voice search because it makes them “feel tech-savvy.” Further testament that you’ll never go broke developing tech that makes people feel like they’re in an episode of Star Trek. So I’m intrigued… How popular is voice search right now? Will it become a … [Read more...] about What do you need to know about Voice Search?
Imagine if you launched a presidential campaign only to find out that you had misspelled “America” on most of your marketing material. Talk about a major content mishap. Did you know this actually happened to one presidential hopeful? And this is not an uncommon story. Sometimes, it’s easy for politicians, CEO’s, marketers, and companies to convince themselves they don’t need a good editor or content planner. They think they have that simple proofreading step covered. Unfortunately, they’re often wrong. When high-profile people make easily preventable content mistakes, the mistakes are well-publicized and quickly spread across the web, which results in embarrassment, loss of credibility, and even a shortage of business for the company, individual, or politician responsible. Content mistakes come in all shapes and sizes–varying from unfortunate misspellings to blatantly insensitive Twitter marketing. These mistakes can easily be prevented by … [Read more...] about What Not to Do With Your Content Marketing: 10 of the Craziest Content Mishaps
Asia Pacific, or APAC, includes countries along the Pacific Rim of Asia and Oceania, each of different sizes, cultures and developmental statuses. In aggregate, this region of about 20 countries counts near 4 billion people and $24 trillion in aggregate GDP (summed World Bank population and GDP figures, also used in the Excel charts below) and has exploded onto the digital scene. In fact, according to a recent eMarketer study, APAC has already usurped North America for the title of global e-commerce heavyweight in 2014 and is still growing fast, with total sales estimated to exceed $1 trillion in 2017. This final segment of the cross-border series dives deeper into the opportunity available in APAC, providing considerations and best practices useful for digital marketers looking to establish an effective strategy in the region. One of the most important things to keep in mind when approaching APAC is that the region is highly diverse and segmented, spanning the mature countries of … [Read more...] about The Cross-Border Series Part 4: Advertising In APAC
It was right about this time last year when we gave Google the winner’s trophy for a series of gags that put all others to shame. We could do the same again right now, because Google has tried to top itself with another round of April Fool’s Day jokes that pretty well span the globe of Google’s international properties. Below is a recap of Google’s (and a few others) pranks, and we’ll do our best to update this as the day goes along. Google Racing: Self-Driving Cars Hit NASCAR The main joke at the moment is Google’s “announcement” of a partnership with NASCAR called Google Racing, which brings Google’s self-driving cars to NASCAR race tracks “by the middle of next season.” There’s also a faux news video about Google Racing (with no embed code – the cruelest joke of all!) starring Jeff Gordon and a couple other NASCAR drivers, not to mention Sergey Brin pretending to be Google’s first NASCAR driver … [Read more...] about Google’s Gags Go Worldwide For April Fool’s Day 2012