Carrie Hill is the co-founder of Ignitor Digital, along with long-time colleague Mary Bowling. After years working for other agencies and learning the ins and outs of great customer service, Carrie and Mary opened Ignitor Digital to serve the small and very small business with top-quality Local Search, SEO and Social Media services. When not working, Carrie loves to cook for friends and family, hang out with her pretty awesome kids, and read books that have little-to-no educational value! … [Read more...] about Google Analytics Rolls Out Solutions Gallery
Books to google
Although Google says the change will impact less than 10 percent of searchers, that’s still a significant amount of keyword referral data that will now be hidden from website owners. Well, it won’t be hidden if those searchers click on one of Google’s ads because, in that case, Google says its advertisers need to be able to “measure the effectiveness of their campaigns and to improve the ads and offers they present to you.” … [Read more...] about Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search
The majority of search queries around this topic, even though they are based on a transactional intent, happen during the consideration phase of the sales funnel (yellow). Only the keyword “cheap cordless screwdriver” expresses the explicit desire to make an immediate purchase. For this reason, it is not enough just to have an optimized product page that reaches users during the purchase phase. A shop can be more successful if it offers content that appeals to potential customers when they are still conducting their online research. … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another and placed in a thematic context or an ontology. Google’s development of the Knowledge Graph seems to be closely linked to the purchase of the semantic knowledge database, Freebase. I like to view Freebase as a kind of experimental playground that Google was able to use for its first foray into dealing with structured data. … [Read more...] about How Does Google’s Knowledge Graph Work?
Why does it matter? Again, I would start to look back at our last post on the social graph. Sure, this kind of scoring method would be important to be mindful of in spaces such as ecommerce, local and brand/authority building, but if they manage to align it with other algorithmic elements such as the social graph, it could play a large roll in your search visibility on a personalized scale as well. … [Read more...] about Sentiment and Google; more than a feeling –