The quest for the right Google Analytics dashboard, custom report or advanced segment generally begins with a problem that you cannot solve. Until now, you searched for others with your same problem and hoped they shared the solution in a blog post so you didn’t have to figure it out all by yourself. While there’s real value in solving your own issues, that take so much time to figure out; whereas, finding a solution that others have created is a win in my book. Google Analytics Solution Gallery Last week, Google announced an effort to make finding such solutions even more easily available for anyone using Google Analytics. The Google Analytics Solution Gallery features solutions focused on campaigns dedicated to branding, e-commerce, lead generation and more. The interface is a nice feature, and allows you to select the Type of report, the solution you seek, and the marketing function you want to track, giving you a list of related dashboards,advanced segments and custom … [Read more...] about Google Analytics Rolls Out Solutions Gallery
Books to google
The move means that valuable keyword referral data will not be passed to analytics programs (including Google Analytics) when a logged-in Google user searches from Google.com. Although Google says the change will impact less than 10 percent of searchers, that’s still a significant amount of keyword referral data that will now be hidden from website owners. Well, it won’t be hidden if those searchers click on one of Google’s ads because, in that case, Google says its advertisers need to be able to “measure the effectiveness of their campaigns and to improve the ads and offers they present to you.” In addition to the heated discussion in the comments of our original article, the search marketing industry reacted loudly elsewhere, too. Here’s a sample of what was said. Tony Verre, on Search Engine Journal: Google Turning the Lights Out on Organic Data Moreover, those who used analytics just to surmise if people/consumers and how people/consumers found … [Read more...] about Reactions From SEOs Come Loud, Fast & Often Angry To Google’s Switch To Encrypted Search
share tweet share pin it e-mail share No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can be used to reach people at every stage of the customer journey and how can I convince a shopper like Kelly Click to buy her drill in my online store, and not go off to the nearest home-improvement center? Download the eCommerce whitepaper! It’s not just books, electronics and shoes. Across all sectors, eCommerce sales in the US total almost 400 billion dollars a year. Even in sectors such as home improvement, the online market is growing in importance. Overall in the US, over half of purchases now take place online. Kelly Click … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
share tweet share pin it e-mail share The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our latest Unwrapping the Secrets of SEO, the last in part three in Olaf Kopp’s series looking at Google’s semantics and machine learning. Unwrapping the Secrets of SEO If you need to catch up, you can read part 1 here: How Google Interprets Search Queries. And part 2 can be found here: It’s All Semantic For Google Search. Semantics = Entities plus Ontologies The most important elements of a fundamental semantic structure and entities and ontologies. In semantics, an entity is unambiguously described by an identifier and particularly characteristics (attributes or properties). Whilst the identifier (URI), … [Read more...] about How Does Google’s Knowledge Graph Work?
share tweet share pin it e-mail share Last week we looked at how Google might look at and use the social graph in search and advertising. People are indeed an ever growing source of signals that can be mined. That’s fairly obvious. Another area that this could connect of course is in reviews, or more specifically, sentiment. How might a search engine deal with this though? In fact, it’s always been one of the harder areas for them to deal with over the years, but they keep on trying. The last time I’d really touched on this was back in 2011 with; How does Google handle reviews and sentiment? This week though, there was an interesting patent award (to Google) that again touched on this area, so that’s what we’re going to get into today. The patent in question is; Domain-specific sentiment classification ; Filed June 17, 2011 – Awarded; January 15 2013 What seems to be the problem? For starters, let’s address the … [Read more...] about Sentiment and Google; more than a feeling –