Facebook Ads to drive Traffic to Your Website The highly versatile Facebook advertising offers 10 campaign objectives based on what is the end goal of your ad. Of all the objectives, the most common one is to drive traffic to a website. This ad objective swings both ways, as it increases the website reach and at the same takes users to a devoted landing page. Thereafter, the user may potentially buy a product, participate in some other lead generation activities or sign up for the newsletter. … [Read more...] about Facebook Ads: Why, How, Best Practices, And a Bonus Pro Tip!
Boosting page on facebook
Promote in other social media networks – If you have accounts with other social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join you on Facebook as well. Be polite and explain to them the benefits from doing so. … [Read more...] about How to Get Your First 10,000 Fans on Facebook (Case Study)
A temporary change in competition for your target audiences. Facebook has a lot companies that test several audiences to find the ones that work best for them. Whenever a new company is testing your same audience, there will be an increase in the cost your business needs to pay to enter an auction. This causes a temporary increase in the cost per acquisition Small target audiences might perform great at first but will decrease their effectiveness if you show the same offer over and over again The relevance score has a huge impact on the cost per click. The higher the relevance score is, the lower the cost per click will be and this will hugely impact the cost per click and, consequently, the cost per conversion. Businesses need to stimulate comments, likes, and shares of their ad posts to get a high relevance score. … [Read more...] about 5 Facebook Ads Strategies to Boost Your Account
User engagement with the brand (witnessed correlation): There is strong evidence of a relationship between the user liking a page, sharing a story, and other such social engagements on Facebook with higher rankings in Messenger. If I have just liked the Chatbot News Facebook page, it is more likely to show for the search query "news" in Messenger. User profile (witnessed correlation): My hometown is Sydney but I have lived in Germany for many years and have little contact with brands from home. However, for the "news" query ABC News is right up there in the top five. Device information (probable correlation): Although a direct correlation has not yet been proven, I suspect a trend between the device's location and the results. Device language, unsurprisingly, also seems to be influential. Keywords in brand profile (witnessed correlation): With both user engagement and user profile equal, when you type in "news" you will likely see brands with that phrase in their username, Facebook … [Read more...] about A Marketer’s Guide to Facebook Messenger Bots
Audience: Choose to boost the post to 1) your fans, 2) your fans and their friends, or 3) a custom audience or segment Budget and duration: Choose how much you’d like to spend and how long to run the campaign Tracking conversions: To see purchases and signups on your site that started from this ad, you can install a Facebook tracking pixel and select it from the list (more on tracking pixels here) Payment … [Read more...] about Daily Ritual Buffer Uses to Boost Traffic to Best Posts