Pay a bunch of people to link to you.Make a bunch of websites that all link to each other to increase their own authority, then link to you to increase yours.Spam a bunch of negative links from known spam sites to tank a competitor.And so on. There are thousands of shady marketers looking for ways, both organic and inorganic, white and black, to boost SEO. Google can only keep up so well, and while they are keeping up, they’re also looking for ways to minimize the damage. Hiding public PageRank was one such move. Nofollow was another. … [Read more...] about Do Linkless Mentions Help Your Rankings and SEO?
In other blog posts, Wix has said a few other wrong things about SEO in an attempt to make their platform look better. They have claimed that the SEO Meta Description is not visible (when in fact it’s the most important part of a Google search result snippet), that social media metrics boost SEO when Google largely ignores them, and that exact match domains are universally good. Wix also recommends website content in the 25-400 word range. I can personally attest that I saw positive results changing from 1,000 to 2,000 words on average; something under 500 is virtually unpublishable in most cases. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Your site.Mobile and desktop devices.Mobile apps.Voice search.VR.Agents.Vertical search engines (it’s not just Google anymore – think Amazon for example).The AI revolution is begging for more help from technical SEO professionals and data scientists to help drive it forward. … [Read more...] about Technical SEO Is a Necessity, Not an Option
In a secure search and “not provided” era, blogs provide you with the ideal platform to target various keywords and build appropriate content and context around them. Blogging about your industry and addressing questions will allow you to naturally incorporate these words into your content. Blogs also allow you to create pages dedicated to particular keywords and this allows you to develop a page reporting strategy. Traffic from search engines to that page are likely using queries related to the keyword around which the blog post was written. In that way, you can start to understand the queries and keywords even when they are not provided. … [Read more...] about Blogging and SEO: A Relationship It Pays to Nurture
1. You are already invested Whether your main campaign focus is organic search, paid search or both, content marketing is at the core. In fact, once a content strategy is set and you are ready to attract targeted eyeballs to your web presence to build awareness, the tactics of SEO, PPC, native ads, email and so on are simply techniques you are investing in to develop your audience. Adding influencer marketing is an effective way to extend the reach of an existing content campaign, as well as tapping into new audience sources, through people (influencers) who have access to your target market. … [Read more...] about 6 reasons to boost SEO & content investments with influencer marketing