Over the years, Google’s Quality Score secret recipe has become more sophisticated and more challenging to optimize against. From Google’s blurry definition, we know that Quality Score is mostly a function of your historical CTR (click-through rate), as well as the “quality of your landing page.” However, the landing page quality piece can be hard to quantify. In this post, I will share a few findings about how engagement metrics (that is, page views, time on site and bounce rate) can be strong predictors for both your Quality Score and your revenue metrics. When running a multiple linear regression analysis based on daily Quality Score, CTR, page views, time on site and bounce rate across millions of keywords, I found that three metrics out of four were correlated with Quality Score: The bounce rate was the strongest predictor for Quality Score, accounting for roughly 2.6 to 3.9 Quality Score points. A high bounce rate (that is, greater than ~40% in this … [Read more...] about How Page Views, Time On Site & Bounce Rate Predict For Changes In Quality Score And Revenue
Bounce rate refers to the number of people who land on your website, take a quick look around, and subsequently leave. They never move to a second page. Now this isn’t necessarily a bad thing. One page website design is all the rage right now, so there isn’t always a second page to move to. Perhaps you just did such a bang up job of answering the user’s question, there was no need for them to continue searching on your website. More often than not, a high bounce rate isn’t a positive thing. It is a quality metric that many think has a place in Google’s ranking algorithm. If your website is consistently running in the 70 to 90% range, it’s probably time to take a long, hard look at your website. An abnormally large bounce rate is concerning when it comes to your natural search traffic, but it is down right criminal when it comes to your paid advertising. If you are forking over $5 to $10 per click on a competitive ad term, don’t you want to … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
The dreaded high bounce rate. It makes the shoulders of online marketers tense up, and causes their foreheads to wrinkle up with concern. Wait, What’s Bounce Rate Again? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. Before you start worrying, consider that “high” is a relative term. According to a RocketFuel study, most websites will see bounce rates between 26% to 70%. 25% or lower: Something is probably broken 26-40%: Excellent 41-55%: Average 56-70%: Higher than normal, but could make sense depending on the website 70% or higher: Bad and/or something is probably broken The overall bounce rate for your site will live in the Audience Overview tab of Google Analytics. There are a number of reasons your website can have a high bounce rate. Let’s review ten common ones and how to fix them. 1. … [Read more...] about 10 Reasons Your Website Can Have a High Bounce Rate
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. What are bounce rates? Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first). Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site. In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it). What do bounce rates tell you? It’s generally used, along with … [Read more...] about 14 ways to reduce your site’s bounce rates