Of all the metrics that I struggle and fight with, probably the easiest one I’ve found to correct is a high bounce rate. The reality of website design lies in the fact that many choices are made in page layout, color and image choice based on what the graphic designer or website owner like—not what the customer wants. Testing on the web has come such a long way in recent years. Once upon a time you had to make a change, and then watch metrics to see if things were better or worse. Now you can make educated choices to determine why people aren’t clicking on a button, or why they’re distracted from beginning your sales funnel with a variety of inexpensive tools and metrics that any webmaster, beginner or expert, can use. Aside from systemic issues such as bad coding that makes pages load extremely slowly, its quite easy to fix your high bounce rate pages. Fixing high bounce rate pages in two simple steps The first thing I do when I work on a web page with a high … [Read more...] about Two Simple Rules For Fixing High Bounce Rate Pages
Paid advertising has morphed into so much more than buying some traffic until your SEO can sustain your site. There are now software programs that can create a unique landing page for (thousands of) keywords on the fly, specifically designed to address the keyword phrase the user typed into the query box and the ad they selected and clicked. Although worth the money, the investment in these programs sometimes escapes the marketing budgets of smaller companies. The argument for better conversion rates is sometimes enough to convince you, or your client, to make the leap. I find that the higher the cost of the products, sometimes the conversion rates are quite low, and this step is scary. Sometimes we have to tweak and maintain PPC accounts the old fashioned way, by hand. We also don’t always have unique landing pages available, so we build what we can and use existing pages as landing pages. This makes analysis of what you’re doing even more critical. Does the query match … [Read more...] about Managing PPC Accounts: Improving Bounce Rates
Most companies measure paid search based upon revenue targets, ROI goals, and conversion rates. Metrics such as bounce rates are generally left for the web design team to figure out, or the paid search term to obsess about without any clear strategy. In this column, we will examine bounce rates and put them in the proper context of PPC optimization. Defining The Bounce When someone bounces from your website, they are considered a non-engaged visitor. Someone came to your site, didn’t find what they wanted, and before going to any other pages – they decided to leave. Bounces are often used in usability to try to increase user engagement; however, they can also be used in the world of paid search. First, let’s define a bounce. In Google Analytics, a bounce is a one page visitor. If someone came to your site, spent twenty minutes on the page, and then left, they would be considered a bounce. Some analytics systems consider bounces as five second or thirty second visits. … [Read more...] about Should Your Paid Search Account Care About Bounce Rates?
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the information and offers they’re seeing on landing pages. Below, I provide seven examples of how to tighten that connection. In today’s fickle world, average online experiences just aren’t good enough. Before getting started, pages should be in peak form. In general, you want pages to be clear and easily absorb-able so testing and changes are not done in vain. Consider the following about your pages: Employ basic testing Do some user testing to ensure pages are intuitive and visitors can navigate them easily. You’re specifically looking for areas where people get confused about the next action they’re … [Read more...] about 7 Tips To Avoid High Bounce Rates On Landing Pages
Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult (not to mention time-consuming) to figure out which solutions will actually help. One tool that has shown significant promise for my company is Bounce Exchange. Before we go any further, I want to clarify that aside from being a user of the service, neither myself nor my company has any professional relationship with Bounce Exchange. Now that we have that out of the way, let’s talk about the service. What Is Bounce Exchange? My company has been using Bounce Exchange, an automated customer acquisition program that promises to reduce bounce rate and increase time on-site, for the past several months. According to Bounce Exchange’s official site, the program uses patented “Exit … [Read more...] about Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review
Over the years, Google’s Quality Score secret recipe has become more sophisticated and more challenging to optimize against. From Google’s blurry definition, we know that Quality Score is mostly a function of your historical CTR (click-through rate), as well as the “quality of your landing page.” However, the landing page quality piece can be hard to quantify. In this post, I will share a few findings about how engagement metrics (that is, page views, time on site and bounce rate) can be strong predictors for both your Quality Score and your revenue metrics. When running a multiple linear regression analysis based on daily Quality Score, CTR, page views, time on site and bounce rate across millions of keywords, I found that three metrics out of four were correlated with Quality Score: The bounce rate was the strongest predictor for Quality Score, accounting for roughly 2.6 to 3.9 Quality Score points. A high bounce rate (that is, greater than ~40% in this … [Read more...] about How Page Views, Time On Site & Bounce Rate Predict For Changes In Quality Score And Revenue
Bounce rate refers to the number of people who land on your website, take a quick look around, and subsequently leave. They never move to a second page. Now this isn’t necessarily a bad thing. One page website design is all the rage right now, so there isn’t always a second page to move to. Perhaps you just did such a bang up job of answering the user’s question, there was no need for them to continue searching on your website. More often than not, a high bounce rate isn’t a positive thing. It is a quality metric that many think has a place in Google’s ranking algorithm. If your website is consistently running in the 70 to 90% range, it’s probably time to take a long, hard look at your website. An abnormally large bounce rate is concerning when it comes to your natural search traffic, but it is down right criminal when it comes to your paid advertising. If you are forking over $5 to $10 per click on a competitive ad term, don’t you want to … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
The dreaded high bounce rate. It makes the shoulders of online marketers tense up, and causes their foreheads to wrinkle up with concern. Wait, What’s Bounce Rate Again? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. Before you start worrying, consider that “high” is a relative term. According to a RocketFuel study, most websites will see bounce rates between 26% to 70%. 25% or lower: Something is probably broken 26-40%: Excellent 41-55%: Average 56-70%: Higher than normal, but could make sense depending on the website 70% or higher: Bad and/or something is probably broken The overall bounce rate for your site will live in the Audience Overview tab of Google Analytics. There are a number of reasons your website can have a high bounce rate. Let’s review ten common ones and how to fix them. 1. … [Read more...] about 10 Reasons Your Website Can Have a High Bounce Rate
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. What are bounce rates? Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first). Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site. In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it). What do bounce rates tell you? It’s generally used, along with … [Read more...] about 14 ways to reduce your site’s bounce rates